L'Oréal Professionnel Hair Care South Africa

Paris · Since 1909

Designed by Pros, for Pros

L’Oréal Professionnel is the salon division of L’Oréal — the world's largest beauty company — pairing over a century of trichological research with the Série Expert system perfected in salons. Targeted, professional, and proven.

1909
Born in Paris
#1
Beauty house worldwide
Pro
Série Expert system
150+
Countries

The Série Expert routine

Three Steps to Salon Results

Matched Série Expert products, used in the right order, outperform any single product. This is the routine your stylist follows in the chair.

01

Cleanse

Begin with the Série Expert shampoo matched to your concern — colour, repair, density or curls.

02

Treat

Apply the matching masque or conditioner; leave a masque to penetrate for deeper repair.

03

Protect

Finish with a leave-in oil or 10-in-1 spray for heat protection, shine and frizz control.

Stylist tip — a Metal Detox cleanse before a colour service neutralises metal in the hair for truer, longer-lasting colour.

Authorised Stockist

100% Authentic — Salon-Sourced

L’Oréal Professionnel is a salon-distributed professional brand. An authorised stockist guarantees genuine, in-date formulas — never grey-market stock that can underperform.

Partners Hair is a verified, authorised L’Oréal Professionnel stockist. Every product is sourced directly through the official South African distributor and guaranteed authentic.

  • 24 salons across Cape TownCanal Walk, V&A Waterfront, Cavendish, Tygervalley, Somerset Mall, Gardens Centre, Constantia Village & more.
  • L’Oréal-trained stylistsExpert in-salon diagnosis from our teams — Royston & Warren at Cavendish, Debbie & Nikí at the V&A, Danny & Charlene at Canal Walk.
  • Free delivery over R390Fast, tracked nationwide shipping across South Africa.
  • Salon-exclusive expertise since 1984Four decades of professional hair care — online and in-chair.

Good to know

L’Oréal Professionnel — Frequently Asked

What is Série Expert?
Série Expert is L’Oréal Professionnel's salon range — targeted shampoo, conditioner and treatment systems for specific concerns like damage, colour, curls, density and smoothing.
What does Metal Detox do?
Metal particles build up in hair from water and colour services, causing breakage and dull, uneven colour. Metal Detox neutralises them for healthier hair and truer, longer-lasting colour.
Which range is best for colour-treated hair?
Vitamino Color protects and enhances colour day to day, while Metal Detox tackles the metal build-up that makes colour fade. Many clients use both together.
Where can I buy authentic L’Oréal Professionnel in SA?
Only through authorised stockists. Partners Hair is an authorised retailer — online and in-salon across Cape Town — so every product is guaranteed genuine.

Designed by pros

Salon-grade hair care, expertly matched

Not sure which Série Expert range is right? Book a complimentary consultation with a L’Oréal-trained Partners Hair stylist, or shop the full collection online.