L’Oréal Professionnel Vitamino Color Shampoo cleanses colour-treated hair while protecting your shade, delivering up to 6x more shine. Its gentle, colour-safe formula extends colour life for up to 8 weeks when used with the conditioner — keeping dyed, highlighted and balayage hair vibrant and glossy.

Benefits
  • Protects colour — helps shade last up to 8 weeks as a system.
  • 6x more shine — amplifies gloss and radiance.
  • Gentle cleanse — colour-safe, won't disrupt balance.
  • Vibrant tone — enriches depth and brightness.
How to use
  1. Massage into wet hair and scalp, working into a lather.
  2. Rinse thoroughly; repeat if needed.
  3. Follow with Vitamino Color Conditioner or Masque.
Who it's for

Dyed, highlighted or balayage hair maintaining colour. Read the colour-treated hair guide or browse colour-treated hair products.

Specifications

Brand
L'Oréal Professionnel
Size
300ML
Hair concerns
Colour-Treated, Colour Fade
Good to know
Sulphate-free

Authorised L'Oréal Professionnel stockist

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Why our stylists rate it
From the Partners Hair team
L'Oréal Professionnel Série Expert Vitamino Color Shampoo is a colour-protecting shampoo for colour-treated hair. Part of the Série Expert Vitamino Color range — L'Oréal Professionnel's colour-care line powered by antioxidant Resveratrol. Gently cleanses while protecting colour from fading for up to 8 weeks, with antioxidants and UV filters that guard against environmental fade.

Best for: colour-treated, highlighted, and balayage hair wanting longer-lasting, more vibrant colour; protecting tone and shine between salon appointments; everyday cleansing that won't strip colour; the cleansing step with Vitamino Color Conditioner or Mask.
Less suited to: severely damaged hair needing structural repair (use L'Oréal Absolut Repair); metal and hard-water build-up that dulls colour (use L'Oréal Metal Detox); blonde toning (use L'Oréal Blondifier or Silver Shampoo); curls needing definition (use L'Oréal Curl Expression).

Key actives:
- Resveratrol — antioxidant polyphenol from grape skin and seeds that helps preserve colour and protect the fibre
- UV filters — help shield colour from sun-induced fade
- Niacinamide (Vitamin B3) — supports hair and scalp condition

Benefits:
- Protects colour from fading for up to 8 weeks with the routine
- Up to 7x shinier hair with shampoo and conditioner
- Antioxidant and UV protection against environmental fade
- Gently cleanses without stripping colour
- Leaves hair softer and more radiant

How to use: Distribute through wet hair and massage into a lather. Rinse thoroughly and repeat if needed. Follow with Vitamino Color Conditioner or Mask.

Format: 300ml shampoo.

Authorised L'Oréal Professionnel stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

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