L’Oréal Professionnel Pro Longer Shampoo cleanses and strengthens long hair from root to tip. L'Oréal's Filler A-100 technology penetrates the fibre to reduce breakage and split ends, while a gentle formula cleanses without stripping — keeping long lengths soft, manageable and healthier-looking.

Benefits
  • Strengthens the lengths — Filler A-100 reduces breakage and split ends.
  • Gentle cleanse — won't strip natural oils or scalp balance.
  • Detangles and smooths — easier styling, less tugging.
  • Shine and softness — glossy, healthy-looking long hair.
How to use
  1. Massage into wet hair and scalp, lathering from roots to ends.
  2. Rinse thoroughly; repeat if needed.
  3. Follow with Pro Longer Conditioner or Masque.
Who it's for

Long hair prone to breakage and split ends. Read how to repair damaged hair or browse products for split ends.

Specifications

Brand
L'Oréal Professionnel
Size
300ml
Hair concerns
Breakage, Damaged, Split Ends
Good to know
Sulphate-free

Authorised L'Oréal Professionnel stockist

Know exactly what you are buying

Professional guidance, honest answers and the details that matter.

Why our stylists rate it
From the Partners Hair team
L'Oréal Professionnel Série Expert Pro Longer Lengths Renewing Shampoo is a strengthening shampoo for long hair with thinned ends. Part of the Série Expert Pro Longer range — powered by patented Filler-A100 + Amino Acid. Cleanses while renewing the lengths and filling in ends, for longer-looking hair that is stronger and shinier from root to tip.

Best for: long hair with thinned, weak, or tapered ends; anyone growing their hair who wants fuller-looking lengths and ends; strengthening and resurfacing without heaviness; the cleansing step in a Pro Longer routine.
Less suited to: severe overall damage (use L'Oréal Absolut Repair); colour-protection focus (use L'Oréal Vitamino Color); curls needing definition (use L'Oréal Curl Expression); fine hair needing root volume only (use a volumising L'Oréal range).

Key actives:
- Filler-A100 — patented technology that penetrates the fibre core to thicken and resurface thinned ends
- Amino Acid (Arginine) — strengthens the fibre

Benefits:
- Renews lengths and fills in thinned ends
- Stronger, more resilient hair
- Shinier from lengths to ends
- Lightweight result
- Improves the look of long hair

How to use: Apply to wet hair, lather through the lengths, and rinse. Follow with Pro Longer Conditioner or Masque. Use regularly.

Format: 300ml shampoo.

Authorised L'Oréal Professionnel stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.

Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.

Why professionals trust Partners

Salon authority since 1984

Four decades of hands-on hair expertise behind every recommendation.

Advice from 250+ working stylists

The products online are the products our teams reach for in 24 salons every day.

Only authentic professional stock

Authorised products sourced through official South African distribution.