L’Oréal Professionnel Blondifier Gloss Shampoo brightens blonde while it cleanses. Violet pigments neutralise yellow and brassy tones while gloss-enhancing agents and glycerin boost shine and lock in moisture — for cooler, brighter, high-gloss blonde with every wash.

Benefits
  • Neutralises brass — violet pigments counter yellow tones.
  • High-gloss shine — a luminous, multidimensional finish.
  • Protects colour — helps blonde stay vibrant between salon visits.
  • Gentle cleanse — colour-safe, smoothing and detangling.
How to use
  1. Massage into wet hair, working into a lather from scalp to lengths.
  2. For brighter results, leave 1–2 minutes before rinsing.
  3. Follow with Blondifier Conditioner or Masque.
Who it's for

Blonde and highlighted hair fighting brassiness. Read how to get rid of brassy hair or browse products for brassiness and blonde hair.

Specifications

Brand
L'Oréal Professionnel
Size
300ml
Hair concerns
Dull, Colour Fade, Colour-Treated
Suitable for
Blonde,Damaged,Dull
Key ingredients
Water
Good to know
Sulphate-free

Authorised L'Oréal Professionnel stockist

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Why our stylists rate it
From the Partners Hair team
L'Oréal Professionnel Série Expert Blondifier Gloss Shampoo is an illuminating shampoo for blonde and highlighted hair. Part of the Série Expert Blondifier range — powered by Açaí polyphenols. Gently cleanses while bringing out the multidimensional shine of blonde hair and smoothing damaged strands.

Best for: blonde, highlighted, balayage, and lightened hair wanting brightness and glossy shine; nourishing and smoothing colour-sensitised blonde; everyday cleansing that enhances radiance; the cleansing step with Blondifier Conditioner.
Less suited to: strong yellow or brassy tones needing violet toning (use a purple shampoo such as Blondifier Cool or L'Oréal Silver Shampoo); severe damage (use L'Oréal Absolut Repair); non-blonde colour care (use L'Oréal Vitamino Color); curls (use L'Oréal Curl Expression).

Key actives:
- Açaí Polyphenols (Euterpe Oleracea Fruit Extract) — antioxidants that nourish and help protect blonde hair from climate and pollution damage
- Panthenol and UV filter — condition and help shield the hair

Benefits:
- Enhances the multidimensional shine of blonde hair
- Nourishes and smooths damaged, sensitised strands
- Antioxidant protection against environmental wear
- Gently cleanses blonde and highlighted hair
- Leaves hair brighter and silky

How to use: Distribute through wet hair and lather. Rinse thoroughly and repeat if needed. Follow with Blondifier Conditioner or Masque.

Format: 300ml shampoo.

Authorised L'Oréal Professionnel stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

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Authorised products sourced through official South African distribution.