Loreal Silver Shampoo 300ml is a color-correcting shampoo designed for blonde, grey, and white hair to neutralize brassiness and revive cool, vibrant tones. Featuring advanced silver-neutralizing technology, it helps maintain salon-fresh color between visits while cleansing with a lightweight, color-safe formula. This shampoo is an excellent choice for anyone searching for a color protection shampoo that effectively combats unwanted yellow and gold tones.

Key Benefits and Features
  • Brass Neutralization: Targets yellow and gold tones to reveal cooler, more vibrant hair color. This makes the Loreal Silver Shampoo 300ml a top choice for those wanting to maintain their blonde or grey shades.
  • Hydration: Keeps hair soft and manageable, helping to prevent dryness from toning. This is crucial for anyone using a neutralizing shampoo for color-treated hair.
  • Color Maintenance: Supports long-lasting cool-toned shade between dye sessions, ensuring your hair looks vibrant and fresh.
  • Gentle Cleansing: Cleanses effectively while being well-suited for color-treated hair, making it a reliable option for daily use.
  • Shine & Vitality: Adds a radiant shine, making hair look healthier and more vibrant. This is particularly beneficial for those with dull or limp hair.
Who It’s For
  • Ideal for blonde, grey, and white hair seeking to neutralize brassiness and maintain a cool-toned appearance. The Loreal Silver Shampoo 300ml is perfect for anyone looking to enhance their hair's natural beauty.
  • Great for color-treated hair that wants to preserve vibrancy between salon visits. This shampoo is essential for maintaining the integrity of your hair color.
  • Suitable for varying hair types, from fine to thick, offering a lightweight cleansing that supports color longevity. It is a versatile product that fits into any hair care routine.
Key Ingredients
  • Silver-Neutralizing Technology: Neutralizes brassy undertones to keep cool tones crisp and true, making it an effective purple shampoo for white hair.
  • Color-Protecting Complex: Helps preserve shade and extend the life of color between treatments, ensuring your hair remains vibrant.
  • Gentle Cleansing Base: Delivers effective cleansing while being mindful of color-treated hair, making it a safe choice for regular use.
How to Use
  • Wet hair thoroughly with warm water.
  • Apply a generous amount of shampoo to scalp and hair, then massage into a rich lather.
  • Leave on for 1–3 minutes to achieve desired toning, then rinse thoroughly. This step is crucial for maximizing the benefits of the Loreal Silver Shampoo 300ml.
  • For best results, follow with a complementary conditioner or system designed for color-treated hair.

Incorporating the Loreal Silver Shampoo 300ml into your hair care routine will help you achieve and maintain a stunning, vibrant look while effectively neutralizing unwanted brassiness. This shampoo is a must-have for anyone serious about their hair color.

Specifications

Brand
L'Oréal Professionnel
Size
300ml
Hair concerns
Brassiness, Colour Fade, Bleached, Colour-Treated

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Why our stylists rate it
From the Partners Hair team
L'Oréal Professionnel Serie Expert Silver Shampoo is a violet-pigment toning shampoo for grey, white, and light blonde hair. Part of the Serie Expert range. Its purple pigments neutralise unwanted yellow tones while cleansing, leaving grey and blonde hair brighter, cooler, and luminous.

Best for: grey, white, salt-and-pepper, and light or highlighted blonde hair; neutralising yellow and dull tones for a brighter, cooler finish; adding shine and luminosity to silver and blonde; regular toning between salon visits.
Less suited to: warm or golden blonde you want to keep warm (use Blondifier Gloss); deep damage repair (use L'Oréal Absolut Repair); brunette or red colour care (use L'Oréal Vitamino Color); daily use if tone goes too cool (alternate with a regular shampoo).

Key actives:
- Violet and purple pigments — neutralise unwanted yellow tones in grey, white, and light blonde hair
- Gentle cleansing and conditioning base — cleanses while smoothing

Benefits:
- Neutralises yellow and brassy tones
- Brightens grey, white, and light blonde hair
- Adds cool luminosity and shine
- Helps refresh tone between salon visits
- Leaves hair clean and smooth

How to use: Apply to wet hair and lather. Leave on for 1 to 5 minutes depending on the intensity of toning desired, then rinse thoroughly. Use once or twice a week, or alternate with your regular shampoo. Avoid leaving on too long on very porous hair to prevent over-toning.

Format: 300ml shampoo.

Authorised L'Oréal Professionnel stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

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