Moroccanoil Blonde Perfecting Purple Shampoo neutralises yellow and brassy tones with highly concentrated violet pigments, while the iconic argan oil formula nourishes, conditions and adds shine. You get the toning power of a purple shampoo without the dryness — made for blonde, highlighted, balayage, platinum and grey hair.

Benefits
  • Neutralises brass — concentrated violet pigments cancel yellow tones.
  • Restores cool tone — ash, platinum and silver stay bright.
  • Argan oil nourishment — no dryness or stripping.
  • Colour-safe — gentle enough for regular use.
How to use
  1. Apply generously to wet hair, scalp and lengths.
  2. Leave 3–5 minutes (up to 10 for heavy brassiness), then rinse.
  3. Use 1–3 times a week as brassiness develops.
Who it's for

Blonde, highlighted, platinum, grey and silver hair fighting brassiness. Learn how to use purple shampoo or browse brassiness products.

Specifications

Brand
Moroccanoil
Size
200ml
Format
Liquid
Hair concerns
Brassiness, Colour Fade, Bleached, Colour-Treated
Suitable for
Blonde,Colored,Damaged,Dull,Fine,Gray,Highlighted,Lifeless,Loss,Normal,Oily,Split,Straight,Thick,Thin

Authorised Moroccanoil stockist

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Why our stylists rate it
From the Partners Hair team
Moroccanoil Blonde Perfecting Purple Shampoo is a sulfate-free, tone-correcting purple shampoo for blonde, lightened, and grey hair. Part of the Moroccanoil Blonde Perfecting range — the brand's violet-pigment toning line. Gently cleanses while depositing violet pigments to neutralise yellow and orange brassiness between salon visits.

Best for: blonde, highlighted, balayage, lightened brunette, and grey or silver hair needing brass control; maintaining cool, bright tone between colour appointments; alternating with a regular Moroccanoil shampoo two to three times a week; the toning step paired with Blonde Perfecting Purple Conditioner.
Less suited to: hair with no unwanted warmth that just needs daily cleansing (use Moroccanoil Hydrating or Smoothing Shampoo); very dry or damaged hair needing deep repair (use Moroccanoil Moisture Repair Shampoo); non-blonde coloured hair wanting fade protection without toning (use Moroccanoil Protect & Prevent Spray); scalp flaking or oiliness (use Moroccanoil Scalp Balancing Shampoo).

Key actives:
- Violet Pigments (CI 60730) — deposit cool tone to counteract yellow and orange brassiness and revive bright, dimensional colour
- ArganID Technology (Argania Spinosa Kernel Oil) — positively charged micro-capsules carry argan oil into the cortex to help repair and seal the cuticle
- Gentle cleansing base — cleanses without stripping or drying

Benefits:
- Neutralises yellow and orange tones for cooler, brighter blonde, grey, and silver
- Cleanses gently without drying, so toning does not cost moisture
- Enhances depth, dimension, and natural-looking sheen
- Argan oil supports the look and feel of healthier hair
- Sulfate-, phosphate-, and paraben-free; colour-safe; cruelty-free

How to use: Massage through wet hair and scalp. Leave on for 3 to 5 minutes depending on the toning required, then rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner. Use two to three times a week, alternating with your regular Moroccanoil shampoo.

Format: 200ml shampoo.

Authorised Moroccanoil stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.

Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.

Before you buy
Common questions

How is Moroccanoil purple shampoo different from a regular purple shampoo?

Most purple shampoos dry hair out. Moroccanoil's is enriched with argan oil, so it tones and nourishes at once — a better choice if regular purple shampoo leaves your hair dry.

How often should I use it?

One to three times a week. Start with once a week and increase if brassiness develops quickly.

Can I use it on grey or silver hair?

Yes. It works equally well on natural grey, silver and white hair to remove yellow tones and restore brightness.

Why professionals trust Partners

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Authorised products sourced through official South African distribution.