L’Oréal Professionnel Curl Expression Cleansing Cream Shampoo is a creamy, moisturising cleanser for curly and coily hair. It cleanses gently without stripping natural oils, deeply hydrating each strand to reduce frizz and support a defined, springy curl pattern from the first wash.

Benefits
  • Intense moisture — hydrates dry, frizz-prone curls.
  • Gentle cream cleanse — won't strip natural oils.
  • Curl definition — supports a springy, defined pattern.
  • Scalp comfort — gentle enough for sensitive scalps.
How to use
  1. Massage into wet hair, working into a lather from scalp to ends.
  2. Rinse; repeat for a deeper cleanse if needed.
  3. Follow with a Curl Expression conditioner or mask.
Who it's for

Curly and coily hair (wavy to tightly curled) needing moisture. Read the curly hair care guide or browse curly hair products.

Specifications

Brand
L'Oréal Professionnel
Size
300ml
Hair concerns
Frizzy, Dry

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Why our stylists rate it
From the Partners Hair team
L'Oréal Professionnel Série Expert Curl Expression Intense Moisturising Cleansing Cream Shampoo is a sulfate-free, silicone-free moisturising shampoo for curls and coils. Part of the Série Expert Curl Expression range — L'Oréal Professionnel's dedicated curl line powered by Glycerin + Urea H + Hibiscus Seed. An ultra-creamy cream-to-foam formula that deeply hydrates while gently cleansing, for softer, bouncier, more defined curls.

Best for: wavy, curly, and coily hair (types 2 to 4) needing weightless, long-lasting hydration; everyday or every-wash cleansing that won't strip natural oils; defining and detangling curl and coil patterns; the main cleansing step in a Curl Expression routine.
Less suited to: heavy product build-up needing a deeper reset (use the Curl Expression Anti-Buildup Cleansing Jelly Shampoo); severely damaged hair needing protein repair (use L'Oréal Absolut Repair); colour-protection focus (use L'Oréal Vitamino Color); straight hair seeking volume (use L'Oréal styling).

Key actives:
- Glycerin — plant-based humectant for long-lasting hydration on the driest fibres
- Urea H (Hydroxyethyl Urea) — retains hydration and reinforces the scalp's hydrolipid barrier
- Hibiscus Seed (Hibiscus Esculentus) — rich in amino acids and vitamins for strength and softness

Benefits:
- Deeply hydrates with twice the conditioning of most shampoos
- Sulfate- and silicone-free; doesn't strip natural oils
- Defines and detangles curls and coils
- Lightweight finish for softer, bouncier curls
- Cream-to-foam texture, gentle on the scalp

How to use: Apply to wet hair, massaging from scalp to lengths until it foams. Rinse thoroughly. Use every wash or as often as desired. Follow with the Rich Mask or 10-in-1 Mousse.

Format: 300ml shampoo.

Authorised L'Oréal Professionnel stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

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