Kérastase Blond Absolu Bain Ultra-Violet — the best purple shampoo for blonde hair, 250ml violet toning shampoo
Kérastase Blond Absolu purple shampoo results — hydrated, stronger, shinier blonde hair with zero brassiness
Purple shampoo for blonde hair before and after — Kérastase Blond Absolu removes brassiness and restores cool ash blonde tones
How Kérastase purple shampoo works — violet pigments neutralise yellow and brassy tones on blonde, highlighted and grey hair
Kérastase Blond Absolu Bain Ultra-Violet with hyaluronic acid — tones blonde hair without drying it out
Kérastase purple shampoo for blonde, grey and silver hair — anti-brass violet toning shampoo for all lightened hair types
Woman with cool ash blonde hair using Kérastase Blond Absolu purple shampoo — salon-quality toning at home
Hovig Etoyan, Kérastase Global Ambassador — Blond Absolu Bain Ultra-Violet purple shampoo for luminous blonde hair
Kérastase Blond Absolu Ultra-Violet — purple shampoo for brassy hair, grey hair, platinum blonde and balayage
Kérastase Blond Absolu purple shampoo bottle — eco-conscious packaging, 95% recycled plastic, available in South Africa
Kérastase Blond Absolu Bain Ultra-Violet Purple Toning Shampoo 250ml
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Kérastase Blond Absolu Bain Ultra-Violet Purple Toning Shampoo 250ml

Vendor:Kérastase

Kérastase Blond Absolu Bain Ultra-Violet Purple Toning Shampoo 250ml

R 660.00
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The best purple shampoo for blonde hair — from the world's most trusted salon brand. Kérastase Blond Absolu Bain Ultra-Violet is a violet-toned shampoo that neutralises brassiness, restores cool tones and deeply hydrates in a single wash. For natural blondes, highlighted hair, balayage, grey and silver hair.

If your blonde has gone yellow or brassy between salon visits, this is the purple shampoo that fixes it. Used by colourists worldwide, it delivers cool, luminous blonde tones from the very first use.

Results

  • Neutralises brassiness and yellow tones instantly
  • Restores cool, ash and platinum blonde tones
  • Deep hydration with hyaluronic acid — no dryness
  • Antioxidant protection with edelweiss flower extract
  • Colour-safe — gentle enough for daily use
  • Suitable for blonde, grey, silver and lightened hair

How it works

Violet pigments in the formula deposit directly onto the hair shaft, counteracting the yellow and orange tones that develop in blonde and lightened hair over time. The longer you leave it, the cooler the result — start with 2–3 minutes and adjust based on your desired tone. Hyaluronic acid ensures hair stays hydrated and soft, not stripped, even with regular use.

Key Ingredients

  • Violet Pigments — deposit directly onto the hair shaft to neutralise brassiness and restore cool blonde tones instantly
  • Hyaluronic Acid — delivers weightless hydration to prevent dryness during toning
  • Edelweiss Flower Extract — antioxidant protection against environmental damage and colour fade

How to Use

Use 1–3 times per week depending on how quickly brassiness develops.

  1. Wet hair thoroughly and apply a generous amount to scalp and lengths
  2. Lather and leave for 2–5 minutes — the longer you leave it, the cooler the result
  3. Rinse thoroughly and follow with Blond Absolu Cicaflash conditioner or Masque Ultra-Violet for deeper toning

Tip: For very brassy hair, leave for up to 10 minutes. For maintenance, 2–3 minutes is sufficient.

Pair it with

For maximum toning results, use with the Kérastase Blond Absolu Masque Ultra-Violet (purple toning hair mask) once a week. Add the Cicaplasme heat protectant before blow-drying to protect colour from heat.

Frequently Asked Questions

What does purple shampoo do?
Purple shampoo deposits violet pigments onto blonde, lightened or grey hair to neutralise yellow and brassy tones. The purple and yellow are opposite on the colour wheel, so they cancel each other out — leaving hair cooler and brighter.

How often should I use purple shampoo?
1–3 times per week depending on how quickly your colour goes brassy. Start with once a week and increase if needed. Daily use is safe with this formula thanks to the hyaluronic acid which prevents dryness.

Can I use purple shampoo on grey or silver hair?
Yes — it works equally well on natural grey, silver and white hair to remove yellow tones and restore brightness.

How long do I leave purple shampoo on?
2–5 minutes for regular toning. Up to 10 minutes for more intense brassiness. The longer you leave it, the cooler and more violet the result — start short and build up to find your ideal tone.

Is Kérastase the best purple shampoo for blonde hair?
Kérastase Blond Absolu Bain Ultra-Violet is consistently rated among the best purple shampoos globally for its combination of effective toning and hydration — most purple shampoos dry hair out, this one doesn't.

Available in South Africa — order online with fast nationwide delivery from Partners Hair Design, an authorised Kérastase stockist.
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