The shampoo is amazing. I can recommend it to anyone that has blond hair. It repairs and protects and doesn't leave a buildup on the hair.
Joico Blonde Life Violet Shampoo - Brass-Neutralizing Shampoo 300ml
Joico Blonde Life Violet Shampoo - Brass-Neutralizing Shampoo 300ml
R 525.00
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Joico Blonde Life Violet Shampoo - Brass-Neutralizing Shampoo 300ml
R 525.00
Joico Blonde Life Violet Shampoo is a professional-grade shampoo designed to tone and brighten blonde hair with violet pigments. It neutralizes brass and helps maintain cool-toned, vibrant blondes, delivering salon-quality toning results at home.
Key Benefits and Features
- Brass Neutralizing – violet pigments counteract yellow and orange undertones to keep blonde tones cool, bright, and dimensional.
- Color-Safe Cleansing – gentle cleansing that helps protect color-treated hair from rapid fading.
- Shine and Detangling – leaves hair looking polished with smoother, easier-to-manage strands after every wash.
- Gentle Conditioning – helps reduce tangles and adds softness without weighing hair down.
- Professional Results at Home – formulated for consistent, salon-like toning between dye sessions.
Who It's For
- Blonde hair that tends to go brassy and warm, seeking a cooler, brighter tone.
- Color-treated blondes who want a gentle cleanse that preserves shade between salon visits.
- All hair types looking for a lightweight, toning shampoo that enhances shine without heaviness.
Key Ingredients
- Violet Pigments – provide brass-neutralizing toning to maintain cool blondes.
- Conditioning Agents – improve manageability, softness, and overall hair health during washing.
- Hydrolyzed Proteins – help reinforce hair fiber, supporting strength and resilience.
- Gentle Surfactants – deliver effective cleansing while respecting color-treated hair.
How to Use
- Step 1: Wet hair thoroughly with warm water.
- Step 2: Apply a small amount to scalp and lengths, working into a rich lather.
- Step 3: Leave on for 1–3 minutes to allow violet pigments to neutralize brass; adjust time for desired toning.
- Step 4: Rinse completely. For deeper toning, repeat and follow with Joico Blonde Life Violet Conditioner if desired.
- Step 5: Use 2–3 times per week or as needed to maintain a cool-toned blonde.
Specifications
- Brand
- Joico
- Size
- 300ml
- Hair concerns
- Brassiness, Colour Fade, Bleached, Colour-Treated
- Good to know
- Sulphate-free
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Why our stylists rate it
From the Partners Hair team
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Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.
Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.
Why shop it at Partners Hair
Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.
Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.
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The products online are the products our teams reach for in 24 salons every day.
Only authentic professional stock
Authorised products sourced through official South African distribution.
Customer Reviews
Overall rating: 5.0 / 5 from 6 reviews.
Great service as always and I'm loving my shampoo and conditioner combo's 💖 thanks guys
Joico Blonde Life Violet Shampoo - Brass-Neutralizing Shampoo 300ml
The BEST shampoo for thin, blonde hair. Does not make hair feel heavy or feathery and takes out any yellow - for that platinum blonde look. Just LOVE Joico products!
Joico Blonde Life Violet Shampoo 300ml
The best purple shampoo you can use it every day and does not make your hair turn purple
Keeps my highlights bright and it's a very nourishing product. I would really recommend it!