Joico Blonde Life Violet Shampoo 300ml in purple and white bottle for blonde care
Joico Blonde Life Violet Shampoo 300ml in purple and silver bottle for blonde hair
Joico Blonde Life Violet Shampoo 300ml in a purple cylindrical container with silver text
Diagram of Joico Blonde Life Violet Shampoo ingredients: Monoi Oil, Arginine, Tamanu Oil, Violet Hue
Joico Blonde Life Violet Shampoo 300ml advertisement for maintaining blonde hair
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Joico Blonde Life Violet Shampoo - Brass-Neutralizing Shampoo 300ml

Vendor:Joico

Joico Blonde Life Violet Shampoo - Brass-Neutralizing Shampoo 300ml

R 525.00

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Best for

  • Blonde
  • Bleached
  • Highlighted
  • Grey
  • Silver
  • Brassiness
Hurry, only 3 items left in stock!

Free delivery over R390

Black Friday perks + 10% off

A brass-neutralising violet shampoo for blonde hair, designed to tone and brighten while cleansing for cooler, brighter, vibrant blonde.

Why stylists love it

Joico Blonde Life Violet Shampoo is a professional-grade shampoo designed to tone and brighten blonde hair with violet pigments. It neutralizes brass and helps maintain cool-toned, vibrant blondes, delivering salon-quality toning results at home. Key Benefits and Features Brass Neutralizing – violet pigments counteract yellow...

Delivery & returns

Free delivery on orders over R390 anywhere in South Africa.

Changed your mind? You can return it within 7 days of delivery. Read our returns policy.

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Customer Reviews

Overall rating: 5.0 / 5 from 6 reviews.

The BEST shampoo for thin, blonde hair. Does not make hair feel heavy or feathery and takes out any yellow - for that platinum blonde look. Just LOVE Joico products!

Adele D. 5/5 Verified

Joico Blonde Life Violet Shampoo 300ml

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Joico Blonde Life Violet Shampoo is a professional-grade shampoo designed to tone and brighten blonde hair with violet pigments. It neutralizes brass and helps maintain cool-toned, vibrant blondes, delivering salon-quality toning results at home.

Key Benefits and Features
  • Brass Neutralizing – violet pigments counteract yellow and orange undertones to keep blonde tones cool, bright, and dimensional.
  • Color-Safe Cleansing – gentle cleansing that helps protect color-treated hair from rapid fading.
  • Shine and Detangling – leaves hair looking polished with smoother, easier-to-manage strands after every wash.
  • Gentle Conditioning – helps reduce tangles and adds softness without weighing hair down.
  • Professional Results at Home – formulated for consistent, salon-like toning between dye sessions.
Who It's For
  • Blonde hair that tends to go brassy and warm, seeking a cooler, brighter tone.
  • Color-treated blondes who want a gentle cleanse that preserves shade between salon visits.
  • All hair types looking for a lightweight, toning shampoo that enhances shine without heaviness.
Key Ingredients
  • Violet Pigments – provide brass-neutralizing toning to maintain cool blondes.
  • Conditioning Agents – improve manageability, softness, and overall hair health during washing.
  • Hydrolyzed Proteins – help reinforce hair fiber, supporting strength and resilience.
  • Gentle Surfactants – deliver effective cleansing while respecting color-treated hair.
How to Use
  • Step 1: Wet hair thoroughly with warm water.
  • Step 2: Apply a small amount to scalp and lengths, working into a rich lather.
  • Step 3: Leave on for 1–3 minutes to allow violet pigments to neutralize brass; adjust time for desired toning.
  • Step 4: Rinse completely. For deeper toning, repeat and follow with Joico Blonde Life Violet Conditioner if desired.
  • Step 5: Use 2–3 times per week or as needed to maintain a cool-toned blonde.

Specifications

Brand
Joico
Size
300ml
Hair concerns
Brassiness, Colour Fade, Bleached, Colour-Treated
Good to know
Sulphate-free

Authorised Joico stockist

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Why our stylists rate it
From the Partners Hair team
Joico Blonde Life Violet Shampoo is a brass-neutralising, sulphate-free shampoo for blonde, highlighted and grey hair. Part of the Joico Blonde Life range. Violet pigments instantly cool and neutralise yellow and brassy tones, while Tamanu oil, Monoi oil, arginine and SmartRelease Technology nourish and strengthen fragile, lightened strands.

Best for: colour-treated or natural blonde, highlighted, grey or platinum hair needing toning to cool brassy or yellow tones; use 2–3 times per week to maintain cool tones.
Less suited to: blonde hair not needing toning or brass correction (use Blonde Life Brightening Shampoo); dark or brunette hair; a daily-use shampoo (alternate with Blonde Life Brightening Shampoo).

Key actives:
- Violet Pigments (CI 60730, CI 17200) — cool light violet hue; instantly neutralises unwanted yellow and brassy tones
- Tamanu Oil — UV absorber; Omega-6 and -9; hydrates, boosts shine and banishes brittle strands
- Monoi Oil (Coconut Oil + Gardenia Taitensis Flower Extract) — fights frizz, boosts shine and protects from environmental damage
- Arginine — elasticity-boosting amino acid; rebuilds from the inside out
- SmartRelease Technology (Rosehip Oil, Arginine & Keratin) — continuous repair and protection

Benefits:
- Instantly cools brassy and yellow tones
- Nourishes and strengthens fragile, lightened hair
- Frizz control and brilliant shine
- Sulphate-free and colour-safe

How to use: Apply to wet hair. Lather. Leave in 1–3 minutes. Rinse, then follow with Blonde Life Violet Conditioner. Use 2–3 times per week.

Format: 300ml violet toning shampoo.

Authorised Joico stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. Online orders are delivered to your door anywhere in South Africa and can’t be collected from our salons.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.

Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.

Why professionals trust Partners

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The products online are the products our teams reach for in 24 salons every day.

Only authentic professional stock

Authorised products sourced through official South African distribution.