Product description

Joico Blonde Life Violet Shampoo 300ml

Joico Blonde Life Violet Shampoo is a professional-grade shampoo designed to tone and brighten blonde hair with violet pigments. It neutralizes brass and helps maintain cool-toned, vibrant blondes, delivering salon-quality toning results at home. This color-safe, salon-grade formula is crafted for regular use to keep your blonde locks radiant and fresh between appointments.

Key Benefits and Features

  • Brass Neutralizing – violet pigments counteract yellow and orange undertones to keep blonde tones cool, bright, and dimensional.
  • Color-Safe Cleansing – gentle cleansing that helps protect color-treated hair from rapid fading.
  • Shine and Detangling – leaves hair looking polished with smoother, easier-to-manage strands after every wash.
  • Gentle Conditioning – helps reduce tangles and adds softness without weighing hair down.
  • Professional Results at Home – formulated for consistent, salon-like toning between dye sessions.

Who It’s For

  • Blonde hair that tends to go brassy and warm, seeking a cooler, brighter tone.
  • Color-treated blondes who want a gentle cleanse that preserves shade between salon visits.
  • All hair types looking for a lightweight, toning shampoo that enhances shine without heaviness.

Key Ingredients

  • Violet Pigments – provide brass-neutralizing toning to maintain cool blondes.
  • Conditioning Agents – improve manageability, softness, and overall hair health during washing.
  • Hydrolyzed Proteins – help reinforce hair fiber, supporting strength and resilience.
  • Gentle Surfactants – deliver effective cleansing while respecting color-treated hair.

How to Use

  • Step 1: Wet hair thoroughly with warm water.
  • Step 2: Apply a small amount of Joico Blonde Life Violet Shampoo to scalp and lengths, working into a rich lather.
  • Step 3: Leave on for 1–3 minutes to allow violet pigments to neutralize brass; adjust time for desired toning.
  • Step 4: Rinse completely. For deeper toning, repeat and follow with Joico Blonde Life Violet Conditioner if desired.
  • Step 5: Use 2–3 times per week or as needed to maintain a cool-toned blonde between color appointments.