Hold Hero™
High-hold, shine-boosting finishing spray — Joico's current homepage hero styling launch.
SHOP JOICO →JOICO × KATE HUDSON
FIND YOUR JOI.
Joico celebrates 50 years of healthy hair with Global Celebrity Spokesperson Kate Hudson — a campaign built around confidence, healthy-looking hair and finding the joi in every day.
FIND MY JOICO ROUTINEWHAT'S HAPPENING AT JOICO
THE LATEST JOI.
Scalp Vitality
Joico's new skincare-inspired barrier-care direction for scalp and hair health.
EXPLORE JOICO →Defy Damage
The next generation of bond-building care for protection from heat styling, UV exposure and environmental stress.
SHOP DEFY DAMAGE →OFFICIAL JOICO STOCKIST · SOUTH AFRICATHE JOI OF
JOICO
THE JOI OF
HEALTHY HAIR.
Professional care for repair, protection, blonde brilliance, moisture, volume and colour vibrancy — built around salon science and healthy-looking results.
PRO CARE · AUTHENTIC STOCK
K-PAK · DEFY DAMAGE · BLONDE LIFE · MOISTURE RECOVERY · JOIFULL · COLOR THERAPY · STYLE & FINISHK-PAK · DEFY DAMAGE · BLONDE LIFE · MOISTURE RECOVERY · JOIFULL · COLOR THERAPY · STYLE & FINISH
PROFESSIONAL HAIRCARESCIENCE.
SCIENCE.
SHINE.
JOI.
Joico organizes care around what the hair actually needs: rebuilding visible damage, protecting fragile bonds, replenishing moisture, maintaining blonde tone and colour, creating airy volume, and supporting polished styling. Start with your concern — then build a complete routine.
K-PAK · THE DAMAGED-HAIR HEROREPAIR WHERE
REPAIR WHERE
HAIR NEEDS IT.
K-PAK is powered by Joico's SmartRelease liposome technology, designed to continuously deliver Rosehip Oil, Arginine and Keratin to help repair, strengthen and protect hair from cumulative daily styling.
SHOP K-PAK →01 · RECONSTRUCT
K-PAK Reconstructor
For deeply damaged hair showing breakage and split ends.
02 · HYDRATE
Intense Hydrator
For severely dehydrated, parched strands needing softness and elasticity.
03 · COLOUR + SHINE
Luster Lock
For rough, dull, colour-treated hair exposed to bleaching and heat.
DEFY DAMAGEPROTECT
PROTECT
THE RESULT.
Defy Damage helps protect hair from heat styling, UV exposure and environmental stress while supporting stronger, healthier-looking bonds. The difference is designed to be visible and touchable from the first use.
BLONDE LIFEKEEP BLONDE
KEEP BLONDE
BRILLIANT.
Blonde Life is designed for bleached, double-processed and lifted hair. Brightening care supports strength and luminosity, while Blonde Life Violet helps neutralise unwanted warm tones in cool blonde hair.
SHOP BLONDE LIFE →AVAILABLE AT PARTNERS HAIRSHOP JOICO
SHOP JOICO
PRO PICKS.
Joico Moisture Recovery Shampoo - Hydrating Shampoo for Dry Hair 300ml
R 480.00
Joico Defy Damage Shampoo - Protective Shampoo for All Hair Types 300ml
R 525.00
Joico Moisture Recovery Conditioner - Deep Hydration for Dry Hair 250ml
R 485.00
Joico Defy Damage Protective Conditioner - Hair Repair Conditioner 250ml
R 545.00
Joico Blonde Life Violet Shampoo - Brass-Neutralizing Shampoo 300ml
R 525.00
Joico Joiful Volumizing Shampoo - Lightweight Shampoo for Fine Hair 300ml
R 480.00
Joico Hydra Splash Hydrating Shampoo - Moisturizing Shampoo 300ml
R 480.00
Joico K-Pak Shampoo 300ml - Repair Damaged Hair with Keratin
R 525.00YOUR HEALTHY-HAIR ROUTINE STARTS HERE.
FIND MY JOICO ROUTINE ↓Routine recommendations are product guidance, not a diagnosis.
JOICO · 60-SECOND ROUTINE FINDERFIND YOUR
FIND YOUR
JOICO ROUTINE.
Five quick questions. We’ll match your hair profile to the Joico family that makes the most sense, then build a practical wash, treat and protect routine from Partners Hair.
QUESTION 1 OF 5