Product description

Joico Defy Damage Protective Shampoo 300ml

Joico Defy Damage Protective Shampoo is a salon-quality cleanser designed for all hair types. It utilizes advanced damage-prevention technology to shield strands from daily stress while reviving weak, dull, or color-treated hair for a vibrant, healthy look.

Key Benefits and Features

  • Hydration: Deeply nourishes to restore moisture, leaving hair soft, smooth, and easy to manage.
  • Damage Prevention: Features advanced technology that helps shield strands from everyday wear and tear.
  • Color Care: Formulated to protect color-treated hair and maintain vibrancy between color appointments.
  • Strength & Breakage Reduction: Improves strength to reduce breakage and improve resilience.
  • All-Hair-Types Formula: Safe and effective for every hair type, from fine to thick, without heaviness.

Who It’s For

Ideal for anyone seeking a protective, all-hair-types shampoo. Particularly beneficial for those with weak, dull, or color-treated hair, and for anyone who uses heat styling or chemical treatments that can lead to damage.

  • Color-Treated Hair: Helps preserve color vibrancy between salon visits.
  • Fine Hair: Lightweight formula that cleanses without weighing hair down.
  • Thick or Curly Hair: Delivers hydration and manageability without buildup.

Key Ingredients

  • Advanced Damage-Prevention Technology: The core system that shields hair from daily stressors and color fade.
  • All-Hair-Types Formula: Balanced cleansing and conditioning components suitable for universal use.
  • Color-Safe Components: Ingredients designed to help maintain color vibrancy between visits.

How to Use

  • Wet hair thoroughly with warm water to help open the cuticles.
  • Apply a small amount of shampoo to the scalp and roots; massage to lather and distribute through the lengths.
  • Rinse completely; repeat once for a deeper cleanse if desired.
  • For best results, follow with Joico Defy Damage Protective Conditioner.