Bottle of Joico Defy Damage Protective Shampoo 300ml with gradient purple to silver design
Joico Defy Damage Shampoo - Protective Shampoo for All Hair Types 300ml
Joico Defy Damage Shampoo - Protective Shampoo for All Hair Types 300ml
Home /

Joico Defy Damage Shampoo - Protective Shampoo for All Hair Types 300ml

Vendor:Joico

Joico Defy Damage Shampoo - Protective Shampoo for All Hair Types 300ml

R 525.00
A protective shampoo for damaged or weak hair, designed to cleanse gently while strengthening bonds for stronger, more resilient, healthier-looking hair.
Good forDamagedWeak HairBreakage
Hurry, only 5 items left in stock!
EMPTY DOM REMOVE PROTECTOR

Loading secure LayUp option…

Free SA delivery when you spend R390

The real thing — authorised, authentic stock

Changed your mind? 7-day returns

Finish the routine

Joico Defy Damage Protective Shampoo is a salon-quality cleanser designed for all hair types. It utilizes advanced damage-prevention technology to shield strands from daily stress while reviving weak, dull, or color-treated hair for a vibrant, healthy look.

Key Benefits and Features
  • Hydration: Deeply nourishes to restore moisture, leaving hair soft, smooth, and easy to manage.
  • Damage Prevention: Features advanced technology that helps shield strands from everyday wear and tear.
  • Color Care: Formulated to protect color-treated hair and maintain vibrancy between color appointments.
  • Strength & Breakage Reduction: Improves strength to reduce breakage and improve resilience.
  • All-Hair-Types Formula: Safe and effective for every hair type, from fine to thick, without heaviness.
Who It's For

Ideal for anyone seeking a protective, all-hair-types shampoo. Particularly beneficial for those with weak, dull, or color-treated hair, and for anyone who uses heat styling or chemical treatments.

Key Ingredients
  • Advanced Damage-Prevention Technology: The core system that shields hair from daily stressors and color fade.
  • All-Hair-Types Formula: Balanced cleansing and conditioning components suitable for universal use.
  • Color-Safe Components: Ingredients designed to help maintain color vibrancy between visits.
How to Use
  • Wet hair thoroughly with warm water to help open the cuticles.
  • Apply a small amount to the scalp and roots; massage to lather and distribute through the lengths.
  • Rinse completely; repeat once for a deeper cleanse if desired.
  • For best results, follow with Joico Defy Damage Protective Conditioner.

Specifications

Brand
Joico
Size
300ml
Hair concerns
Damaged, Weak Hair, Breakage
Good to know
Heat protection

Authorised Joico stockist

Know exactly what you are buying

Professional guidance, honest answers and the details that matter.

Why our stylists rate it
From the Partners Hair team
Joico Defy Damage Protective Shampoo is a bond-strengthening daily shampoo for all hair types, especially colour-treated and damaged hair. Part of the Joico Defy Damage range. Arginine, oat peptide, moringa seed oil and a protective lipid cleanse gently while strengthening hair bonds and defending against heat, UV and environmental damage.

Best for: all hair types, particularly colour-treated, heat-styled or damaged hair needing daily bond protection; the cleansing step in the complete Defy Damage system.
Less suited to: heavy product or mineral build-up (use K-PAK Clarifying Shampoo); fine hair primarily needing volume (use JoiFULL Shampoo); intensely dry hair needing moisture (use Moisture Recovery Shampoo).

Key actives:
- Arginine — smart-bonding amino acid with positive and negative sites; strengthens hair bonds and encourages bond renewal
- Oat Peptide (Avena Sativa Peptide) — reinforces the hair shaft and improves resilience
- Phosphatidylcholine (Protective Lipid) — the same lipid found in healthy hair; first line of defence against thermal, chemical and UV damage
- Moringa Seed Oil (Moringa Oleifera) — antioxidants, Vitamins A and E, zinc and silica; fundamental to strong, damage-resistant hair
- SmartRelease Technology (Rosehip Oil, Arginine & Keratin) — liposome delivery system that continuously releases repair ingredients with every wash
- Hydrolysed Keratin — reinforces and conditions the hair structure

Benefits:
- Strengthens hair bonds and reduces breakage
- Protects colour and prolongs vibrancy
- Gentle daily cleanser that doesn’t strip or roughen the cuticle
- Heat, UV and pollution protection with every wash
- Suitable for all hair types

How to use: Apply to wet hair, lather, rinse. Repeat if needed. Follow with Defy Damage Protective Conditioner or Masque.

Format: 300ml daily shampoo.

Authorised Joico stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.

Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.

Why professionals trust Partners

Salon authority since 1984

Four decades of hands-on hair expertise behind every recommendation.

Advice from 250+ working stylists

The products online are the products our teams reach for in 24 salons every day.

Only authentic professional stock

Authorised products sourced through official South African distribution.