Product description

Joico Joiful Volumizing Shampoo 300ml is a salon-quality cleanser designed to lift and plump fine, limp hair. Formulated with bamboo extract, rice protein, and lotus flower, this lightweight shampoo delivers long-lasting volume without weighing hair down. Ideal for daily use, it creates body and bounce that lasts from morning to night.

Key Benefits and Features

  • Volume: Long-lasting lift for fine hair, delivering fuller-looking thickness and bounce.
  • Lightweight Cleansing: Gently removes buildup without weighing hair down, so hair stays airy.
  • Strength & Body: Rice protein reinforces strands for stronger, plumper-looking hair.
  • Botanical Nourishment: Bamboo extract and lotus flower condition and add natural shine.
  • Salon-Quality Performance: Delivers professional-grade results at home for a noticeable boost in fullness.

Who It’s For

Designed for anyone with fine, limp hair seeking lasting volume and body. It’s ideal for daily use where you want a clean, weightless cleanse that enhances lift from roots to ends. Variations for different needs: Pair Joico Joiful Volumizing Shampoo with Joico Joiful Volumizing Conditioner for amplified fullness, and incorporate styling products to maximize long-lasting volume for thicker or more textured looks.

Key Ingredients

  • Bamboo Extract – Strengthens hair and boosts body with a natural, healthy sheen.
  • Rice Protein – Reinforces each strand to improve structure, resilience, and volume.
  • Lotus Flower – Provides gentle conditioning, leaving hair feeling soft and smooth.

How to Use

  • 1. Wet hair thoroughly with warm water to prepare for cleansing.
  • 2. Apply a small amount of Joico Joiful Volumizing Shampoo to the scalp and roots, then work into a rich lather toward the ends.
  • 3. Massage the scalp for 30–60 seconds to cleanse, then rinse completely.
  • 4. For best results, repeat once and follow with Joico Joiful Volumizing Conditioner for added fullness. Style as desired to maximize lift and body.