






Wella Eimi Velvet Amplifier Styling Primer - Frizz Control Aid 50ml
Loading secure LayUp option…
Free SA delivery when you spend R390
The real thing — authorised, authentic stock
Changed your mind? 7-day returns
Finish the routine
Wella Eimi Velvet Amplifier Styling Primer - 50ml
Meet the Wella Eimi Velvet Amplifier Styling Primer, a versatile styling product designed for all hair types. Its luxurious velvet-soft finish tames frizz and revives dull strands, while preparing hair for effortless styling and a polished look. This lightweight formula acts as a perfect base for any style, leaving hair smooth and manageable from root to tip. The Wella Eimi Velvet Amplifier is particularly effective as a styling primer for frizzy hair, ensuring a sleek appearance.
Key Benefits and Features
- Hydration and smoothness - The velvet formula nourishes hair, helping to reduce frizz and leave a silky, touchable finish. This makes it an excellent choice for anyone looking for a hair primer for smooth styling.
- Frizz Control - Controls flyaways and humidity-induced frizz for a polished, long-lasting look. The Wella Eimi Velvet Amplifier is a top choice among frizz control hair products.
- Manageability - Improves combability and styling prep, making blow-drying and curling easier and faster. This lightweight hair styling aid is perfect for all hair types.
- Lightweight Finish - Absorbs quickly without weighing hair down or leaving a greasy residue, making it suitable for daily use.
- Radiant Shine - Adds a subtle, healthy glow to dull or lifeless hair for a more vibrant appearance. This feature enhances the overall effectiveness of the Wella Eimi Velvet Amplifier.
Who It’s For
Ideal for all hair types seeking smoother, frizz-free styling with a velvety, polished finish. It’s particularly beneficial for dull-looking strands or hair that tends to frizz in humidity. For fine hair, use a small amount; for thicker or coarser hair, apply a slightly larger amount to mid-lengths and ends. Use as a prep step before heat styling or air-drying to create a sleek base for any look. The Wella Eimi Velvet Amplifier is a versatile solution for anyone looking to improve hair manageability.
Key Ingredients
- Ingredient Disclosure – The manufacturer does not publish a detailed ingredient list for this product. The Velvet Amplifier focuses on delivering a velvet-soft finish and enhanced manageability, making it a preferred choice among professional hair care products.
How to Use
- Step 1: Start with clean, towel-dried hair. Apply a small amount of Velvet Amplifier to mid-lengths and ends, avoiding the scalp if you have fine hair.
- Step 2: Distribute evenly using fingers or a wide-tooth comb. Style as usual with a blow dryer or heat styling tools.
- Step 3: Finish with your preferred Wella Eimi styling products to set the look.
- Step 4: Reapply as needed to refresh and maintain smoothness between washes.
Incorporating the Wella Eimi Velvet Amplifier into your hair care routine can significantly enhance your styling experience, providing the necessary frizz control and smoothness for a polished finish.
Specifications
- Brand
- Wella
- Size
- 50ml
- Format
- Lotion,Cream
- Hair concerns
- Frizzy
- Finish
- Shiny
Authorised Wella stockist
Know exactly what you are buying
Professional guidance, honest answers and the details that matter.
Delivery without the guesswork
Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.
Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.
Why shop it at Partners Hair
Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.
Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.
Why professionals trust Partners
Salon authority since 1984
Four decades of hands-on hair expertise behind every recommendation.
Advice from 250+ working stylists
The products online are the products our teams reach for in 24 salons every day.
Only authentic professional stock
Authorised products sourced through official South African distribution.

