Wella Professionals Eimi Rugged Matte Texture Paste - 75ml tube in gray and green colors - partnershairdesign
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Wella Eimi Rugged Matte Texture Paste - Strong Hold Hair Paste 75ml

Wella Professional

Wella Eimi Rugged Matte Texture Paste - Strong Hold Hair Paste 75ml

Sale priceR 416.00Regular price R 520.00

Wella Eimi Rugged Matte Texture Paste

Wella Eimi Rugged Matte Texture Paste is a strong-hold styling paste designed for all hair types, delivering a natural matte finish and rugged texture. Its salon-grade formula lets you sculpt, define, and rework bold looks with precise control without shine. This matte hair styling paste is perfect for achieving a rugged texture that lasts all day.

Key Benefits and Features

  • Hold: Strong hold that keeps styles in place all day without stiffness.
  • Finish: Natural matte texture that provides a refined, effortless look with zero glossy sheen.
  • Texture & Separation: Builds rugged texture and definition for movement and separated, tactile styling.
  • All Hair Types: Versatile formulation that works across hair types and lengths for versatile styling options.
  • Reworkable & Easy to Restyle: Allows you to reshape and refresh your look through the day without buildup or flaking.
  • Ideal for creating defined styles with a matte finish, making it a go-to choice for those seeking strong hold hair paste.
  • Perfect for textured crops and tousled looks, suitable for both men and women.

Who It’s For

This paste is ideal for anyone seeking a matte, textured finish with strong yet flexible hold. It suits short to medium-length styles, textured crops, tousled bed-head looks, and defined surface texture on straight, wavy, or curly hair. For fine hair, start with a small amount to avoid weighing hair down; for thicker or coarser hair, use a touch more to achieve pronounced texture and hold. The formula is designed to be user-friendly for both styling newcomers and professionals alike. This Wella Eimi Rugged Matte Texture Paste is suitable for all hair types, making it a versatile choice for anyone looking to enhance their styling routine.

Key Ingredients

  • Matte Finish Polymer Matrix — delivers a natural, shine-free finish with durable hold and texture.
  • Flexible Wax Blend — enables easy shaping and reworkability without stiffness or heaviness.
  • Lightweight Conditioning Polymers — keep hair soft, manageable, and comfortable throughout wear.
  • Fast-Wash Remove Technology — allows for quick, residue-free cleansing at the end of the day.
  • Contains ingredients that promote healthy hair while providing a strong hold, making it an excellent choice for texturizing hair products.

How to Use

  1. dispense a small amount of Rugged Matte Texture Paste onto your fingertips.
  2. Rub hands together to warm the product until evenly distributed.
  3. Apply to dry or lightly damp hair, focusing on the areas you want texture and definition.
  4. Work with your fingers to sculpt, texturize, and shape the style you desire; add more product in small increments if needed for stronger hold.
  5. Finish with light touch-ups as needed; for extra longevity, layer with a compatible lightweight finishing product from the Wella Eimi range. This strong hold hair paste allows for easy restyling throughout the day, making it a practical choice for busy lifestyles.
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