






Wella EIMI Bold Move Styling Paste - Flexible Hold Hair Paste 150ml
Best for
- Wavy
- Curly
- Thick
- Straight
- Fine
- Anti Dandruff
Free delivery over R390
- Authorised stockist
- 24 Cape Town salons
- 7-day returns
Black Friday perks + 10% off
Why stylists love it
Wella EIMI Bold Move Styling Paste - 150ml Wella EIMI Bold Move Styling Paste is a versatile styling paste designed for all hair types, delivering natural shine and a flexible hold with a lightweight, salon-grade formula. It’s perfect for achieving effortless texture and volume, letting...
Delivery & returns
Free delivery on orders over R390 anywhere in South Africa.
Changed your mind? You can return it within 7 days of delivery. Read our returns policy.
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Wella EIMI Bold Move Styling Paste - Flexible Hold Hair Paste 150ml
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Wella EIMI Bold Move Styling Paste - 150ml
Wella EIMI Bold Move Styling Paste is a versatile styling paste designed for all hair types, delivering natural shine and a flexible hold with a lightweight, salon-grade formula. It’s perfect for achieving effortless texture and volume, letting you create bold looks without heaviness or stiffness. This hair paste for all hair types is ideal for anyone looking to enhance their styling routine.
Key Benefits and Features
- Hydration – Lightweight hydration keeps hair feeling natural while maintaining a healthy, glossy finish. This makes Wella EIMI Bold Move Styling Paste a great choice for those seeking lightweight hair styling products.
- Texture – Builds effortless texture and flexible volume for a wide range of styles on all hair types. The versatile hair styling paste allows for creative styling without stiffness.
- Hold – Flexible, reworkable hold that lasts throughout the day without becoming stiff or flaky, making it a preferred choice for flexible hold hair paste.
- Shine – Delivers natural-looking shine for a polished, salon-worthy appearance, ensuring your hair looks vibrant and healthy.
- Versatility – Ideal for quick daily styling or more structured looks, adapting to varying hair needs. This versatility makes it a must-have in your hair care products.
Who It’s For
Wella EIMI Bold Move Styling Paste is formulated for everyone seeking texture and volume without weighing hair down. It suits straight, wavy, and curly hair alike, from fine to thick textures. For best results, adjust the amount: use a small pea-sized dab for fine or thin hair, and a slightly larger amount for thick or coarse hair to build definition and hold. This makes it suitable for all hair types, ensuring everyone can enjoy its benefits.
Key Ingredients
- Lightweight styling polymers – Provide flexible hold and texture without adding weight, making it an excellent choice for those looking for lightweight hair styling products.
- Natural shine agents – Create a healthy, glossy look that remains natural rather than coated, enhancing the overall appearance of your hair.
- Non-greasy emollients – Smooth hair, improve manageability, and reduce frizz without residue, ensuring your hair stays looking its best.
How to Use
- Step 1: Dispense a pea-sized amount of Wella EIMI Bold Move Styling Paste onto your fingertips.
- Step 2: Rub palms together to warm and emulsify the paste.
- Step 3: Apply evenly through dry or towel-dried hair, focusing on mid-lengths to ends to build texture and volume.
- Step 4: Shape with your fingers or a styling brush to create the desired look; add more product if you want extra hold.
- Step 5: Allow the style to set, or finish with a quick blow-dry for added lift and longevity.
Wella EIMI Bold Move Styling Paste is not just a styling product; it’s a versatile hair styling paste that caters to all hair types, ensuring you achieve the desired look effortlessly. Whether you are looking to buy Wella styling paste online or in-store, this product is a reliable choice for enhancing your hair styling routine.
Specifications
- Brand
- Wella
- Size
- 150ml
- Format
- Clay
- Finish
- Matte,Shiny,Glossy
Authorised Wella stockist
Know exactly what you are buying
Professional guidance, honest answers and the details that matter.
Delivery without the guesswork
Spend R390 and delivery is on us. Orders under R390 are delivered for R67. Online orders are delivered to your door anywhere in South Africa and can’t be collected from our salons.
Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.
Why shop it at Partners Hair
Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.
Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.
Why professionals trust Partners
Salon authority since 1984
Four decades of hands-on hair expertise behind every recommendation.
Advice from 250+ working stylists
The products online are the products our teams reach for in 24 salons every day.
Only authentic professional stock
Authorised products sourced through official South African distribution.

