Reuzel Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. Its non-flaking formula means no crumbs on your shoulders and no loss of hold, either.

Benefits:

  • Adds definition and structure
  • Ideal for finer textured hair
  • Non sticky/flake free formula
  • Water based formula washes out easily and won’t leave build up behind
  • Subtle vanilla cola fragrance

Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Concrete Hold Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.

Specifications

Brand
Reuzel
Size
95g

Authorised Reuzel stockist

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Why our stylists rate it
From the Partners Hair team
Reuzel Concrete Hold Matte Pomade is a strong-hold, matte styling pomade for all hair types, ideal for finer textures. Part of the Reuzel styling range. This water-based, wax-like formula adds definition and structure with a non-flaking, reworkable hold and a subtle vanilla cola scent.

Best for: strong, matte hold with definition and structure; finer-textured hair wanting body; styles you can rework through the day.
Less suited to: a high-shine finish (this is matte); light, brushable hold (use Reuzel Spray Grooming Tonic).

Key features:
- Water-based formula — washes out easily with no buildup
- Matte, wax-like base — reworkable hold without shine
- Non-flaking formula — holds without crumbs or loss of hold
- Subtle vanilla cola fragrance

Benefits:
- Strong, matte hold
- Adds definition and structure
- Ideal for finer hair
- Reworkable through the day
- Washes out cleanly

How to use: Scoop one to two knuckles of product and emulsify between your palms. Apply to towel-dried or dry hair, starting at the crown and working forward, scalp to ends. Add more over any dry spots, then comb or push into shape.

Format: 95g matte pomade.

Authorised Reuzel stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.

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Authorised products sourced through official South African distribution.