Milkshake Icy Blonde Shampoo black bottle with purple cream swatch for blonde hair toning

Milkshake Icy Blonde Shampoo bottle with intense violet toning for platinum and anti-yellow results

Milkshake Icy Blonde Shampoo bottle with purple hair color cream background for brightening blonde hair

Milkshake Icy Blonde Shampoo sulfate-free bottle maintains cool tones gentle cleansing

Milkshake Icy Blonde Shampoo black bottle with white cap on light background with shadow

Milkshake Icy Blonde Shampoo black bottle for platinum blonde and bleached hair with icy tones

Vendor:Milkshake

Milkshake Icy Blonde Shampoo - Brass Neutralizing Shampoo 300ml

Name: Milkshake Icy Blonde Shampoo - Brass Neutralizing Shampoo 300ml
Brand: Milkshake
SKU: Z110050AHBL035
Price: 507.00 ZAR
Availability: InStock

R 507.00

Intense violet toning for platinum and bleached blonde hair. This sulfate-free shampoo eliminates yellow and brassy tones while gently cleansing. Maintains icy, cool blonde tones with every wash.

Good forBrassiness Colour Fade Colour-Treated Bleached

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Milkshake Icy Blonde Shampoo - Brass Neutralizing Shampoo 300ml

R 507.00

Milkshake Icy Blond Shampoo 300ml

Milkshake Icy Blond Shampoo is a blonde hair shampoo designed to neutralize brassiness and keep platinum and very light blonde hair looking cool and bright. Its black pigment technology deposits ash tones while milk proteins nourish and strengthen strands.

Key Benefits and Features

Brass Neutralization: Black pigment technology counteracts yellow and warm tones for icy, cool blonde results.
Strengthening: Milk proteins nourish and strengthen hair fibers, reducing breakage.
Color Maintenance: Helps extend the life of blonde toning between salon visits.
Gentle Cleansing: Cleanses without stripping moisture or color.

Who It’s For

Designed for very light blonde or platinum hair needing intense toning and brassiness removal. Not recommended for grey or white hair.

Key Ingredients

Black Pigment Technology – deposits ash tones to neutralize unwanted warmth in platinum blonde hair.
Milk Proteins – nourish and strengthen hair fibers.

How to Use

Apply to wet hair, massage to create a lather, leave on for 1–3 minutes, then rinse thoroughly.

Specifications

Brand: Milkshake
Size: 300ml
Format: Liquid
Hair concerns: Brassiness, Colour Fade, Colour-Treated, Bleached
Suitable for: Blonde,Gray,Colored,All hair types,Treated
Key ingredients: Grapeseed oil,Sunflower seed oil

Authorised Milkshake stockist

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Professional guidance, honest answers and the details that matter.

Why our stylists rate it

From the Partners Hair team

milk_shake Icy Blonde Shampoo is a brass-neutralising toning shampoo for icy blonde, platinum, and white hair. Part of the milk_shake Icy Blonde range. Blue-violet pigments neutralise orange and brassy tones in platinum, bleached, and icy blonde hair — for the coolest, most luminous blonde at every wash.

Best for: platinum, icy blonde, bleached, or white hair with orange or brassy tones; the strongest-toning milk_shake shampoo for very cool blonde.
Less suited to: natural blonde needing gentle toning (use Silver Shine); warm or golden blonde; dark hair.

Key actives:
- Blue-violet pigments — neutralise orange and brass in platinum and icy blonde
- Integrity Complex (Milk Proteins + Wheat Proteins) — repairs and strengthens bleached strands

Benefits:
- Neutralises orange and brassiness in platinum and icy blonde
- Cool, luminous, bright blonde result
- Repairs bleach-damaged strands

How to use: Apply to wet hair. Leave 2–5 minutes for toning, rinse. Adjust time for intensity.

Format: 300ml Icy Blonde Shampoo.

Authorised milk_shake stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.

Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.

Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.