L’Oréal Professionnel Curl Expression Rich Mask is an extra-rich treatment for thick, coarse or very dry curls. It deeply nourishes and traps moisture to shape and hold the curl pattern, reinforcing strands against breakage — for soft, defined, frizz-controlled coils with lasting bounce.

Benefits
  • Rich nourishment — deep moisture for coarse, dry curls.
  • Definition and hold — shapes curls for lasting bounce.
  • Frizz control — smooths the cuticle against humidity.
  • Strengthens — helps prevent breakage from styling and colour.
How to use
  1. After shampooing, apply to damp mid-lengths and ends, avoiding the scalp.
  2. Comb through and leave 3–5 minutes.
  3. Rinse thoroughly and style.
Who it's for

Thick, coarse or very dry curls and coils needing intense moisture. Read the curly hair care guide or browse hair masks and curly hair products.

Specifications

Brand
L'Oréal Professionnel
Size
250ML
Hair concerns
Frizzy, Dry

Authorised L'Oréal Professionnel stockist

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Why our stylists rate it
From the Partners Hair team
L'Oréal Professionnel Série Expert Curl Expression Intensive Moisturizer Rich Mask is a deeply hydrating treatment mask for curls and coils. Part of the Série Expert Curl Expression range — powered by Glycerin + Urea H + Hibiscus Seed. Intensely hydrates and pre-detangles curls and coils for an even, tamed result with a luxurious feel.

Best for: curls and coils (types 2 to 4) needing intense weekly moisture and slip; pre-detangling and taming before styling; reviving dry, thirsty curls; the treatment step after a Curl Expression shampoo.
Less suited to: everyday light conditioning (use the Curl Expression Cream as a leave-in instead); severe structural damage (use L'Oréal Absolut Repair Masque); colour-vibrancy focus (use L'Oréal Vitamino Color Mask); fine straight hair (too rich).

Key actives:
- Glycerin — humectant for long-lasting, deep hydration
- Urea H (Hydroxyethyl Urea) — retains moisture and reinforces the hydrolipid barrier
- Hibiscus Seed (Hibiscus Esculentus) — amino acids and vitamins for strength and softness

Benefits:
- Intensely hydrates dry curls and coils
- Pre-detangles for an even, tamed result
- Luxurious, rich feel with slip
- Defines and softens without stripping
- Suitable for all curl and coil types

How to use: After shampooing, apply generously to wet hair from mid-lengths to ends. Detangle, leave on for a few minutes, then rinse. Use weekly, or more often for very dry curls.

Format: 250ml hair mask. Also available in 500ml.

Authorised L'Oréal Professionnel stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

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