L'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo is a smoothing, anti-frizz cleanser for unruly, frizz-prone hair. Powered by Keratin Amino-Acid Technology, it gently cleanses while smoothing the hair fibre for sleekness, shine and improved manageability.

Key Benefits
  • Smooths and controls frizz from the first wash
  • Up to 72 hours of frizz control as part of the Alpha Sleek routine
  • Helps protect against humidity
  • Leaves hair softer, smoother and easier to style
  • Part of the Keratin Alpha Sleek smoothing system
How to Use

Apply to wet hair, lather, then rinse. Follow with Keratin Alpha Sleek Smooth Transformer once a week, and the Série Expert mask on other wash days.

Why buy from Partners Hair

Partners Hair is an authorised L'Oréal Professionnel stockist — every product is 100% authentic and sourced through the official South African distributor. Enjoy free delivery on orders over R390 across South Africa.

Visit us in-salon — our stylists across 24 Cape Town salons can recommend the right routine for your hair. Find your nearest Partners Hair salon.

Specifications

Brand
L'Oréal Professionnel
Size
300ml
Format
Liquid
Hair concerns
Frizzy, Lacks Shine
Suitable for
Frizzy,Unruly
Key ingredients
Keratin

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Why our stylists rate it
From the Partners Hair team
L'Oréal Professionnel Keratin Alpha Sleek Shampoo is a smoothing, anti-frizz shampoo for frizzy and unruly hair. Part of the L'Oréal Professionnel Keratin Alpha Sleek smoothing range. Keratin and smoothing actives gently cleanse while beginning to tame frizz for sleeker, more manageable hair.

Best for: frizzy, unruly, or thick hair wanting keratin-smoothing daily cleansing.

Key actives:
- Keratin actives — smooth and tame frizz during cleansing
- Gentle cleansing complex — sulphate-reduced; smooth

Benefits:
- Smoothing frizz-taming daily cleanse

How to use: Apply to wet hair. Lather and rinse.

Format: 300ml Keratin Alpha Sleek Shampoo.

Authorised L'Oréal Professionnel stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.

Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.

Why professionals trust Partners

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Only authentic professional stock

Authorised products sourced through official South African distribution.