Joico Colorful Antifade Shampoo - Color Treated Hair Shampoo for Long-Lasting Vibrancy
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Joico Colorful Antifade Shampoo - Sulfate Free Shampoo for Color Treated Hair 300ml

Vendor:Joico

Joico Colorful Antifade Shampoo - Sulfate Free Shampoo for Color Treated Hair 300ml

R 525.00
A sulphate-free shampoo for colour-treated hair, designed to cleanse gently while preserving vibrancy for fresher, shinier, longer-lasting colour.
Good forColour-TreatedColour Fade
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Joico Colorful Antifade Shampoo 300ml is a color-treated hair shampoo that gently cleanses while preserving vibrancy. Its sulfate-free formula protects salon-grade color and helps extend the life of your shade without stripping moisture.

Key Benefits and Features
  • Hydration: Keeps color-treated hair moisturized and vibrant without weighing it down.
  • Color Protection: Helps lock in color and slow fading between washes.
  • Gentle Cleansing: Sulfate-free formula cleanses without stripping natural oils.
  • Shine and Manageability: Leaves hair smooth, shiny, and easier to style.
  • Lightweight Formula: Non-heavy cleansing that supports daily use while maintaining body and movement.
Who It's For
  • Color-treated hair with a need for long-lasting vibrancy and fade resistance.
  • All hair types seeking a gentle, sulfate-free cleanse that respects color integrity.
  • Those looking to maximize the longevity of salon-grade color between visits.
Key Ingredients
  • Sulfate-Free Surfactants: Provide gentle cleansing that preserves color vibrancy.
  • Color-Protecting Polymers: Help lock in color and prevent dulling over time.
  • Moisture-Enhancing Humectants: Maintain hydration for softer, more radiant color-treated hair.
How to Use
  • Step 1: Wet hair thoroughly with warm water to open the cuticles.
  • Step 2: Apply a small amount to the scalp and lengths, and massage into a rich lather from roots to ends.
  • Step 3: Rinse thoroughly. For a deeper cleanse, repeat once.
  • Step 4: Follow with a color-care conditioner for best results.

Specifications

Brand
Joico
Size
300ml
Hair concerns
Colour-Treated, Colour Fade
Good to know
Sulphate-free

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Why our stylists rate it
From the Partners Hair team
Joico Colorful Antifade Shampoo is a sulphate-free, colour-protecting shampoo for all colour-treated hair. Part of the Joico Colorful range. Camellia oil, pomegranate extract and SmartRelease Technology preserve colour vibrancy for up to 8 weeks while gently cleansing and fortifying the hair for 3× greater resistance to breakage.

Best for: all colour-treated hair wanting long-term colour vibrancy preservation; the daily cleansing step in the Colorful system.
Less suited to: hair primarily needing reconstruction (use K-PAK Shampoo); heavy build-up (use K-PAK Clarifying Shampoo); fine hair primarily needing volume (use JoiFULL Shampoo).

Key actives:
- Camellia Oil (Camellia Sinensis Seed Oil) — antioxidant-rich; preserves colour vibrancy and adds shine
- Pomegranate Extract (Punica Granatum Extract) — antioxidant; protects colour from environmental fade
- Hydrolysed Keratin (Laurdimonium Hydroxypropyl Hydrolyzed Keratin) — strengthens and conditions
- SmartRelease Technology (Rosehip Oil, Arginine & Keratin) — continuous repair and colour protection
- Arginine — elasticity-boosting amino acid

Benefits:
- Up to 8 weeks colour vibrancy
- 3× greater resistance to breakage
- Gentle sulphate-free cleansing for colour-treated hair
- Adds shine; colour-safe

How to use: Apply to wet hair, lather, rinse. Follow with Colorful Antifade Conditioner.

Format: 300ml colour-protecting shampoo.

Authorised Joico stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

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