Meet the Brands: Why We Stock Kérastase, Moroccanoil, Redken & More

Partners Hair doesn't stock hair care brands because they're popular or because the margins work. We stock the brands our stylists use on clients every single day across our Cape Town salons — which means every brand on our shelves has been tested in real-world conditions, on real hair, by professionals who know the difference. Here's why we chose each one.

Kérastase — The Luxury Standard

Kérastase pioneered the idea of treating hair care like skincare — targeted formulas for specific concerns, luxurious textures, and high concentrations of active ingredients. Backed by L'Oréal's research laboratories and salon-exclusive distribution, Kérastase is the benchmark for premium professional hair care.

"Kérastase is what we reach for when a client has a specific, complex concern," says Judy, head trainer. "The ranges are precise. Nutritive for dry and sensitised hair. Résistance for damaged and weakened hair. Discipline for unruly and frizz-prone. Chroma Absolu for colour-treated. Blond Absolu for lightened and highlighted. Each one is formulated for a specific problem — not a general category."

Hero products: Elixir Ultime oil, Nutritive Masquintense, Chroma Absolu Masque.

Moroccanoil — The Argan Oil Pioneer

Moroccanoil created the argan oil hair treatment category. Their original Treatment Oil remains one of the most sold professional hair care products in the world — not because of marketing, but because it works on virtually every hair type and delivers an immediately noticeable result.

"There's no equivalent," says Lewis. "We've tried alternatives. Clients who use Moroccanoil Treatment and switch to something cheaper always come back. The formula is that distinctive. The scent, the texture, the result — nothing else does what it does."

Hero products: Moroccanoil Treatment, Intense Hydrating Mask, Curl Defining Cream.

Redken — Science-Backed, Accessible Luxury

Redken combines serious formulation science with a price point that makes professional results genuinely accessible. Their protein-based formulas are trusted by colourists worldwide — the Acidic Bonding Concentrate range in particular has become a standard recommendation for colour-treated and chemically processed hair.

"Redken is where we send clients who want professional results without the premium price of Kérastase," says Royston at Cavendish. "The ranges are excellent. All Soft for dry hair, Extreme for damaged hair, Color Extend for colour-treated, Volume Injection for fine hair. Every range does exactly what it promises."

Hero products: Acidic Bonding Concentrate, All Soft Mega Mask, Frizz Dismiss Shampoo.

Pureology — The Colour Care Specialist

Pureology is the professional choice for colour-treated hair. 100% vegan, sulphate-free, and formulated around their AntiFade Complex — which measurably extends colour vibrancy between salon visits. Their formulas are highly concentrated, which means you use less per wash and each bottle lasts significantly longer than the price suggests.

"For colour-treated hair, Pureology is the recommendation I make most consistently," says Debbie at the Waterfront. "It's the combination of sulphate-free and colour protection in one that makes it stand out. Clients who switch to Pureology consistently report their colour lasting noticeably longer."

Hero products: Hydrate Shampoo and Conditioner, Hydrate Superfoods Treatment, Strength Cure range.

Olaplex — The Bond-Building Revolution

Olaplex changed what was possible for damaged hair. Their patented bond-building technology reconnects broken disulfide bonds inside the hair shaft — actual structural repair, not surface conditioning. Before Olaplex, severely bleached hair could only be conditioned and trimmed. Olaplex introduced the ability to rebuild the internal structure that damage broke.

"Olaplex is one of the most significant advances in professional hair care," says Lewis. "We use it in-salon during bleach and colour services, and we sell the at-home system to clients who want to maintain those results between appointments. The before and after is genuinely remarkable on damaged hair."

Hero products: No.3 Hair Perfector, No.0 Intensive Bond Building Treatment, No.6 Bond Smoother.

K18 — The Fast-Acting Alternative

K18 takes a different approach to bond building — a leave-in peptide treatment that works in four minutes and delivers noticeable results from the first use. Applied after shampooing, before conditioner, it requires no rinsing and fits easily into any existing routine.

"K18 is what we recommend when clients want fast, visible results," says Warren at Cavendish. "Olaplex is excellent for long-term, consistent improvement. K18 is excellent for dramatic improvement that you feel immediately. Both have a place."

Hero product: K18 Leave-In Molecular Repair Hair Mask.

Moroccanoil — and the Rest of Our Range

Our full range also includes Kevin Murphy, Milkshake, EVO, Joico, Paul Mitchell, L'Oréal Professionnel, Matrix, Wella, Schwarzkopf, and more — all authorised, all authenticated, all chosen because our stylists trust them in their own hands.

What every brand we stock has in common: proven formulation science, authorised South African distribution, and professional use in our own salons. If we wouldn't use it on a client, we don't sell it to you.

Frequently Asked Questions

Are all Partners Hair products guaranteed authentic?

Yes. Every brand we stock is sourced from authorised South African distributors. We're an authorised stockist of all brands we carry and do not purchase from grey market or third-party sources.

Why don't you stock every professional brand?

We're selective. Every brand we add to our range is assessed against our standards: formulation quality, authorised distribution, consistent professional results, and ethical business practices. We'd rather stock fewer brands done right than every brand regardless of quality.

How do I know which brand is right for my hair?

Our stylists are the fastest route to the right answer. Visit your nearest salon for a professional assessment, or use our online collection filters to browse by hair concern.

Are these the same products your salon stylists use?

Yes — exactly the same products, from the same supplier. What you buy online or in our stores is identical to what our stylists use on clients in-salon.

Browse our full brand range at Partners Hair and build your Black Friday 2026 wishlist. Free delivery on orders over R390. Find your nearest salon for a personalised recommendation.