Meet the Brands: Why We Stock Kérastase, Moroccanoil, Redken & More

Not All Salon Brands Are Created Equal

Walk into any beauty store and you'll see dozens of brands claiming to be 'professional' or 'salon quality.' But at Partners Hair, we're selective about what we stock. Every brand on our shelves has earned its place through proven results, innovation, and commitment to quality.

Here's why we chose these specific brands and what makes each one special.

Kérastase: The Luxury Standard

Founded: 1964, Paris

Parent Company: L'Oréal Professional

Why We Stock It:

Kérastase is the gold standard of luxury hair care. They pioneered the concept of treating hair care like skincare - with targeted treatments for specific concerns and luxurious textures that make every wash feel like a spa experience.

What Makes Them Different:

Extensive research and development backed by L'Oréal's laboratories

Targeted ranges for every hair concern (Nutritive for dry hair, Resistance for damage, Blond Absolu for blonde, etc.)

Luxurious formulations with high concentrations of active ingredients

Salon-exclusive distribution ensures authenticity

Best For: Anyone who wants the ultimate luxury hair care experience with proven results.

Hero Products: Elixir Ultime oil, Masquintense mask, Chronologiste range

Moroccanoil: The Argan Oil Pioneers

Founded: 2006, Israel

Why We Stock It:

Moroccanoil didn't just create a product - they created a category. They introduced the world to argan oil as a hair treatment and built an entire line around this miracle ingredient.

What Makes Them Different:

First to market with argan oil hair treatments

Signature scent that's become iconic

Versatile products that work on all hair types

Consistent quality across their entire range

Best For: Anyone looking for shine, smoothness, and that signature salon scent.

Hero Products: Moroccanoil Treatment (original), Intense Hydrating Mask, Dry Shampoo

Redken: The Science-Backed Innovator

Founded: 1960, New York

Parent Company: L'Oréal Professional

Why We Stock It:

Redken combines scientific innovation with accessible luxury. They're constantly researching and developing new technologies while keeping products effective and reasonably priced.

What Makes Them Different:

Protein-based formulations that strengthen hair

Wide range covering every hair concern

Innovative technologies like Acidic Bonding Concentrate

Trusted by colorists worldwide

Best For: Anyone who wants professional results backed by science without the luxury price tag.

Hero Products: All Soft range, Extreme range, Color Extend, Acidic Bonding Concentrate

Pureology: The Color Care Specialists

Founded: 2001, California

Parent Company: L'Oréal Professional

Why We Stock It:

If you color your hair, Pureology is non-negotiable. They're 100% vegan, sulfate-free, and specifically formulated to protect color while delivering salon results.

What Makes Them Different:

100% vegan formulas

Sulfate-free (won't strip color)

Highly concentrated (you use less per wash)

Signature AntiFade Complex protects color

Best For: Anyone with color-treated hair who wants to maximize their color investment.

Hero Products: Hydrate range, Strength Cure, Pure Volume

Olaplex: The Bond-Building Revolution

Founded: 2014, California

Why We Stock It:

Olaplex changed the game with their patented bond-building technology. They don't just condition hair - they actually repair broken bonds at a molecular level.

What Makes Them Different:

Patented bond-building technology (bis-aminopropyl diglycol dimaleate)

Works on all hair types

Repairs damage from chemical processing, heat, and environmental stress

Scientifically proven results

Best For: Anyone with damaged, processed, or fragile hair. Also excellent for damage prevention.

Hero Products: No. 3 Hair Perfector, No. 0 Intensive Bond Building Treatment, complete system (0-9)

Paul Mitchell: The Salon Classic

Founded: 1980, Hawaii

Why We Stock It:

Paul Mitchell has been a salon staple for over 40 years. They're cruelty-free, environmentally conscious, and create products that stylists trust.

What Makes Them Different:

Cruelty-free and environmentally responsible

Salon-exclusive distribution

Wide range from basic care to specialized treatments

Trusted by professional stylists worldwide

Best For: Anyone who wants reliable, professional products with ethical practices.

Hero Products: Tea Tree Special, Super Skinny, Awapuhi Wild Ginger

Joico: The Damage Repair Experts

Founded: 1975, California

Why We Stock It:

Joico specializes in repairing severely damaged hair. Their K-PAK line is legendary among stylists for bringing even the most damaged hair back to life.

What Makes Them Different:

SmartRelease Technology delivers continuous repair

Keratin-based formulations rebuild hair structure

Specialized in extreme damage repair

Professional-strength formulas

Best For: Severely damaged, over-processed, or chemically treated hair that needs intensive repair.

Hero Products: K-PAK range, Defy Damage, Color Intensity

What All Our Brands Have in Common

Salon-Exclusive Distribution: These brands carefully control who can sell their products to ensure authenticity.

Proven Results: Backed by research, testing, and decades of professional use.

Quality Ingredients: High concentrations of active ingredients, not just marketing claims.

Professional Trust: Used and recommended by hairstylists and colorists worldwide.

Innovation: Constantly researching and developing new technologies.

Why We Don't Stock Everything

You won't find every brand at Partners Hair, and that's intentional. We only stock brands that meet our standards:

Proven track record of results

Authorized distribution in South Africa

Consistent quality control

Professional-grade formulations

Ethical business practices

If a brand doesn't meet these criteria, we don't stock it - no matter how trendy or heavily marketed it is.

How to Choose the Right Brand for You

For Luxury Experience: Kérastase or Moroccanoil

For Color Protection: Pureology or Redken Color Extend

For Damage Repair: Olaplex or Joico K-PAK

For Everyday Care: Redken or Paul Mitchell

For Specific Concerns: Ask us - we'll match you with the perfect brand and range

The Partners Hair Promise

Every brand we stock is:

Sourced from authorized distributors

100% authentic and fresh

Backed by our expertise and recommendations

Supported with honest advice about what will work for your hair

We don't just sell products. We curate a selection of the best professional hair care available and help you find what actually works for your hair.

Discover Your Perfect Brand

This Black Friday, explore our carefully curated selection of premium brands. Whether you're loyal to one brand or curious to try something new, you can shop with confidence knowing every product meets our high standards.

Real brands, real results, real expertise. That's the Partners Hair difference.