Shop Smarter, Not Harder This Black Friday
Black Friday can be overwhelming. Hundreds of products, dozens of brands, and endless claims about what your hair needs. How do you know what's actually worth buying?
This checklist takes the guesswork out of Black Friday shopping. We'll tell you what to stock up on, what to try, and what to skip entirely.
Stock Up: Products Worth Buying in Bulk
These products have long shelf lives and you'll use them regularly. Black Friday is the perfect time to stock up:
Shampoo and Conditioner (Your Regular Routine): If you've found your perfect shampoo and conditioner, buy 2-3 sets. Most have a 2-3 year shelf life when unopened.
Heat Protectants: If you use heat tools daily, you go through these quickly. Stock up on your favorite spray or cream.
Hair Oils: Moroccanoil Treatment, Kérastase Elixir Ultime, and similar oils have excellent shelf stability. Buy extras.
Styling Staples: Your go-to hairspray, mousse, or gel. If you use it weekly, buy backups.
Why it works: You'll use these products anyway, so buying during genuine sales saves money long-term.
Try Something New: Products to Experiment With
Black Friday is a good time to try products you've been curious about without full commitment:
Olaplex System: If you've never tried Olaplex, start with No. 3 or grab the full system if there's a genuine bundle deal.
Premium Masks: Splurge on a luxury treatment like Kérastase Masquintense or Moroccanoil Intense Hydrating Mask.
New Brand Lines: Curious about Pureology or Redken but never tried them? Black Friday is your chance.
Specialty Treatments: Purple shampoo for blonde hair, bond builders, or scalp treatments you've been eyeing.
Why it works: Lower risk to try something new, and if you love it, you can stock up next time.
Gift Sets: Perfect for Presents or Discovery
Pre-Made Gift Sets: Brands create beautiful gift sets with travel sizes or full-size favorites. Great for gifts or trying multiple products.
Discovery Kits: Smaller sizes of complete routines let you test before committing to full sizes.
Luxury Sets: Kérastase and Moroccanoil create stunning gift boxes perfect for treating yourself or someone special.
Why it works: Gift sets often include products you wouldn't buy separately, helping you discover new favorites.
Skip: What's Not Worth Your Money
Products You've Never Heard Of: If a brand suddenly appears with massive discounts and no track record, skip it. Stick with established salon brands.
Expired or Close-to-Expiry Stock: Check batch codes. If products are being cleared at 60-70% off, they're likely old stock.
Products That Don't Match Your Hair Type: Don't buy volumizing products if you have thick hair just because they're on sale.
Duplicates of What You Already Have: If you have 3 unopened conditioners at home, you don't need a 4th just because it's discounted.
Gimmicky Tools: Be wary of unknown brand styling tools with exaggerated claims. Stick with established brands like Silver Bullet or GHD.
Why skip: Wasting money on products you won't use isn't a saving, no matter the discount.
When Bulk Buying Makes Sense
You use it daily or weekly: Your regular shampoo, conditioner, or styling product.
It has a long shelf life: Most unopened hair products last 2-3 years. Check the PAO (period after opening) symbol.
The discount is genuine: Compare to regular prices, not inflated 'compare at' prices.
You have storage space: Products should be stored in cool, dry places away from sunlight.
When to Buy Just One
You're trying it for the first time: Don't buy 3 bottles of something you've never used.
It's a treatment product: Masks and intensive treatments last months because you use them weekly.
Your hair needs change seasonally: You might need different products in summer vs. winter.
You like variety: If you rotate products, don't over-buy one type.
Your Black Friday Shopping Strategy
Before You Shop:
Check what you already have at home.
Make a list of products you actually need.
Set a budget and stick to it.
Research products you're curious about.
While You Shop:
Compare prices to what you normally pay, not the 'compare at' price.
Check expiry dates and batch codes.
Read reviews from verified buyers.
Buy from authorized retailers only.
After You Shop:
Store unopened products properly (cool, dry, away from sunlight).
Note expiry dates so you use products in time.
Leave reviews to help other shoppers and earn your discount code.
The Partners Hair Recommended List
Everyone Should Have:
Quality shampoo and conditioner for your hair type
Heat protectant (if you use hot tools)
Hair oil or serum for finishing
Deep conditioning mask for weekly treatments
Worth Adding:
Olaplex No. 3 for damage prevention
Purple shampoo (if you have blonde or grey hair)
Leave-in treatment for extra protection
Scalp treatment if you have concerns
Luxury Splurges:
Kérastase Elixir Ultime
Moroccanoil Treatment (original)
Complete Olaplex system
Premium styling tools from trusted brands
Final Checklist
Before you complete your Black Friday purchase, ask yourself:
Will I actually use this product?
Is this a genuine discount from an authorized retailer?
Have I checked the expiry date?
Do I have space to store it properly?
Does it fit my hair type and concerns?
Am I buying it because I need it, or just because it's on sale?
If you can answer yes to these questions, add it to your cart. If not, skip it.
Shop With Confidence
Use this checklist to navigate Black Friday like a pro. Focus on what you need, try what you're curious about, and skip the rest. Your hair and your wallet will thank you.
Ready to shop smart? Browse our Black Friday selection with confidence, knowing every product is authentic, fresh, and genuinely worth your money.
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