Pureology Hydrate Shampoo 266ml – Sulfate-Free Hydrating Shampoo for Dry & Color-Treated Hair

Quenches thirsty strands with jojoba oil to lock in moisture, leaving hair soft, smooth and revitalized from root to tip.

Patented AntiFade Complex® helps preserve vibrant color and prevent fading, ideal for color-treated hair.

Gentle cleansing that respects your hair’s natural oils and the planet – paraben-free, cruelty-free and packaged in recyclable materials.

Enriched with jojoba (moisturizes), green tea (supports healthy scalp) and sage (stimulates follicles) for balanced hydration and shine.

A little goes a very long way – one bottle delivers up to 70+ washes. Luxurious lather with a spa-like aromatherapy scent of lavender, bergamot and patchouli.

1. Wet hair thoroughly.
2. Apply a dime-sized amount (emulsify in your hands with water first).
3. Massage gently into the scalp and work through to the ends.
4. Rinse thoroughly. Repeat if needed for extra cleansing.
5. Follow with Pureology Hydrate Conditioner for best results.

Pro Tip: Because it’s highly concentrated, start with less than you think – it lathers beautifully and lasts much longer than traditional shampoos.

Perfect for anyone with dry, thirsty or color-treated hair that needs deep moisture without heaviness. Whether your hair is normal to thick, chemically processed, or just feeling dull and brittle, Pureology Hydrate Shampoo restores softness, shine and manageability while protecting your color investment.

• Size: 266 ml / 9 fl oz (standard) – also available in mini & jumbo sizes
• Formula: Sulfate-free, 100% vegan, paraben-free
• Key Benefits: Deep hydration, color protection, softness & shine
• Best For: Normal to thick dry or color-treated hair
• Scent: Calming lavender, bergamot & patchouli aromatherapy blend

Give dry, dull hair the softness and shine it needs with Pureology Hydrate Shampoo – the salon-favorite choice for lasting hydration and color protection.