Product description

Paul Mitchell Reformer Strong hold/matte finish texturiser 85ml

Experience unmatched versatility with the Paul Mitchell Reformer Strong Hold/Matte Finish Texturiser 85ml. This premium styling product is engineered to deliver a powerful hold while delivering a sophisticated matte finish, making it perfect for defining curls and creating textured, long-lasting styles. Ideal for all hair types, it brings structure without shine for a natural, contemporary look.

Key Benefits and Features

  • Strong Hold – provides secure, long-lasting control so styles stay in place from morning to night while remaining flexible enough to restyle.
  • Matte Finish – delivers a natural, non-shiny look with velvety texture for a modern, effortless aesthetic.
  • Curl Definition – enhances and defines curls and textured strands for clearer, more pronounced shape.
  • Buildable Texture – allows you to layer for stronger hold or lighter definition, enabling easy customization.
  • Lightweight Formula – guards against weighing hair down or feeling sticky, keeping movement and bounce intact.

Who It’s For

This texturiser is designed for anyone seeking a strong, matte-hued finish with defined texture, including those with curly, wavy, straight, or mixed hair textures. It’s particularly effective for curl definition and textured styles without shine. For different needs: use a smaller amount for fine hair to prevent buildup, or apply slightly more on thick or coarse hair to maximize hold and structure.

Key Ingredients

  • Styling Polymers – provide strong hold and long-lasting shape without stiffness.
  • Matte Finish Agents – create a natural, shine-free appearance with a smooth, velvety feel.
  • Conditioning Base – helps maintain manageability and softness after styling, reducing dryness and static.

How to Use

  • Step 1: Start with a small amount (pea to dime size, depending on hair length). Rub between your palms to warm the product.
  • Step 2: Distribute evenly through dry or slightly damp hair, focusing on mid-lengths and ends for definition and texture.
  • Step 3: Sculpt with your fingers or twist sections to define curls; add more product gradually if you need extra hold.
  • Step 4: Allow to air-dry for a natural matte finish or use a diffuser on low heat to enhance texture. For best results, pair with other Paul Mitchell Reformer styling products to build the desired look.