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Free SA delivery when you spend R390
The real thing — authorised, authentic stock
Changed your mind? 7-day returns
Finish the routine

L’Oréal Professionnel Keratin Alpha Sleek Smooth Transformer 200ml
L'Oréal Professionnel Série Expert Keratin Alpha Sleek Smooth Transformer is a heat-activated, progressive smoothing treatment for frizz-prone and unruly hair. Powered by Keratin Alpha Technology, it transforms the hair fibre under heat for long-lasting smoothness, shine and manageability — with results that build the more you use it.
Key Benefits
- Heat-activated smoothing and frizz control
- Smooth, sleek results for up to 96 hours
- Progressive — performance peaks after about four weeks
- Helps protect against humidity
- Leaves hair softer and easier to style
How to Use
Use once a week after shampooing. Section the hair and apply evenly from lengths to ends (about 30–50g depending on thickness), leave for 10–15 minutes, then rinse. Blow-dry completely and flat-iron to activate the smoothing technology. Finish with the Mirror Sleek Serum.
Why buy from Partners Hair
Partners Hair is an authorised L'Oréal Professionnel stockist — every product is 100% authentic and sourced through the official South African distributor. Enjoy free delivery on orders over R390 across South Africa.
Visit us in-salon — our stylists across 24 Cape Town salons can recommend the right routine for your hair. Find your nearest Partners Hair salon.
Specifications
- Brand
- L'Oréal Professionnel
- Size
- 200ml
- Hair concerns
- Frizzy, Lacks Shine
Authorised L'Oréal Professionnel stockist
Know exactly what you are buying
Professional guidance, honest answers and the details that matter.
Why our stylists rate it
From the Partners Hair team
Delivery without the guesswork
Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.
Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.
Why shop it at Partners Hair
Professional haircare is only as good as the source. We buy through official South African distribution, so every item is genuine, authorised stock.
Behind the store are 250+ working stylists across 24 Cape Town salons. Need help choosing? Visit Ask the Experts for real advice from the salon floor.
Why professionals trust Partners
Salon authority since 1984
Four decades of hands-on hair expertise behind every recommendation.
Advice from 250+ working stylists
The products online are the products our teams reach for in 24 salons every day.
Only authentic professional stock
Authorised products sourced through official South African distribution.

