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Joico Style Reform Matte Clay - Firm Hold Hair Clay 100 Ml

Joico Style Reform Matte Clay 100 Ml - Shampoo

Joico

Joico Style Reform Matte Clay - Firm Hold Hair Clay 100 Ml

R 390.00
Out of stock

Joico Style Reform Matte Clay 100 Ml is a firm-hold styling clay designed for all hair types. This salon-quality formula uses natural Kaolin and Bentonite clay to deliver grip, texture, and a natural matte finish—perfect for taming unruly, frizzy, or limp hair without sacrificing movement. The Joico Style Reform Matte Clay is an excellent choice for anyone seeking a reliable styling aid that enhances hair manageability.

Key Benefits and Features

  • Firm Hold - Provides lasting structure and sculpting power so styles maintain shape from day to night. This firm hold hair clay is perfect for creating defined styles.
  • All Hair Types - Formulated to work across straight, wavy, and curly hair without weighing hair down. The Joico Style Reform Matte Clay is versatile and suitable for various hair textures.
  • Matte Finish - Delivers a natural, shine-free look that still appears polished and styled. This matte finish hair product is ideal for those who prefer a non-greasy appearance.
  • Frizz Control - Helps tame frizz and flyaways for smoother, more defined definition. The natural ingredients in this product ensure effective frizz control.
  • Texture and Definition - Natural clays create grit and separation for a modern, moveable texture. This feature makes the Joico Style Reform Matte Clay a go-to for achieving textured hairstyles.
  • Reworkable Hold - Easy to restyle throughout the day without reapplying heavy product. This reworkable hold allows for flexibility in styling.

Who It’s For

Ideal for anyone seeking a matte, flexible hold without shine. It's especially effective for unruly, frizzy, or limp hair that needs control and texture. Suitable for straight, wavy, and curly hair alike. For fine or thin hair, start with a small amount to avoid weighing hair down; for thick or coarse hair, you may need a bit more to achieve structure. The Joico Style Reform Matte Clay is a great option for those looking for hair clay for all hair types.

Key Ingredients

  • Kaolin Clay – absorbs oil and adds grip, delivering texture and a natural matte finish. This ingredient is essential for achieving a non-greasy look.
  • Bentonite Clay – enhances hold and volume while helping control frizz for a defined, long-lasting style. The combination of these clays makes this product a standout in natural hair styling products.

Note: This formula relies on natural clays to deliver texture, hold, and a matte look without relying on heavy synthetic additives. The Joico Style Reform Matte Clay is designed to provide a clean, natural styling experience.

How to Use

  • Start with a small amount: about a pea to dime-sized portion depending on hair length.
  • Warm the clay between your palms until smooth and pliable.
  • Distribute evenly through dry or towel-dried hair, focusing on roots for lift and through the lengths for texture.
  • Twist, shape, and sculpt with your fingers or a comb to achieve your desired style.
  • Let the product set; refresh or restyle as needed during the day. For extra hold, apply more in thin layers rather than one large amount.

For best results, complete your styling routine with complementary Joico styling products to maintain hold, texture, and control throughout the day. The Joico Style Reform Matte Clay pairs well with other Joico hair products online for a complete hair care solution.