Joico Defy Damage Protective Shampoo 300ml in a gradient purple and silver design
White viscous liquid droplet showcasing Joico Defy Damage Protective Shampoo 300ml
Joico Defy Damage Protective Shampoo 300ml bottle with purple gradient design
Diagram of Joico Defy Damage shampoo ingredients: Arginine, Moringa Seed Oil, Protective Lipid
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Joico Defy Damage Protective Shampoo 300ml

Vendor:Joico

Joico Defy Damage Protective Shampoo 300ml

R 480.00
A protective shampoo for damaged, colour-treated hair, designed to cleanse while repairing and guarding colour for stronger, healthier-looking hair.
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Joico Defy Damage Protective Shampoo 300ml is a salon-quality color-treated hair cleanser engineered to repair damage while guarding color. Powered by Color Guard Technology, it helps maintain vibrant, healthy hair and reduces fade, so your color stays as brilliant as the day you dyed it.

Key Benefits and Features
  • Color Protection - Shields color-treated hair from fading, helping your shade stay vibrant longer.
  • Damage Repair - Helps to repair and smooth damaged strands, improving strength and resilience.
  • Gentle Cleansing - Cleanses without stripping moisture, leaving hair soft and manageable.
  • Improved Shine - Gives hair a healthy, glossy finish that enhances color depth and liveliness.
  • Color-Healthy Strength - Supports strengthened hair fibers to reduce breakage during daily styling.
Who It’s For

Ideal for anyone with color-treated or chemically processed hair who wants to protect vibrancy while repairing surface damage. Suitable for all hair types seeking a salon-quality cleanse that preserves color, reduces fade, and improves overall hair health. Great for regular color maintenance, color refreshes, and routines that include heat styling.

Key Ingredients
  • Color Guard Technology – a protective technology designed to maintain color vibrancy and defend against damage during washing.
  • Repairing Formula – a treatment-oriented blend aimed at smoothing and strengthening damaged strands.
  • Gentle Cleansing System – a cleansing base that cleanses effectively while being mindful of color-treated hair.
How to Use
  1. Wet hair thoroughly with warm water to open the cuticles and prep for cleansing.
  2. Apply a quarter-sized amount of Joico Defy Damage Protective Shampoo to the scalp and work it through the lengths to create a rich lather.
  3. Gently massage for 60 seconds, focusing on the roots and mid-lengths, then rinse completely.
  4. Follow with Joico Defy Damage Protective Conditioner for optimal protection and smoothness, and style as usual. For enhanced results, use the Defy Damage range regularly as part of a color-protection routine.

Specifications

Brand
Joico
Size
300ml
Hair concerns
Damaged, Weak Hair, Breakage

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Why our stylists rate it
From the Partners Hair team
Joico Defy Damage Protective Shampoo is a bond-strengthening daily shampoo for all hair types, especially colour-treated and damaged hair. Part of the Joico Defy Damage range. Arginine, oat peptide, moringa seed oil and a protective lipid cleanse gently while strengthening hair bonds and defending against heat, UV and environmental damage.

Best for: all hair types, particularly colour-treated, heat-styled or damaged hair needing daily bond protection; the cleansing step in the complete Defy Damage system.
Less suited to: heavy product or mineral build-up (use K-PAK Clarifying Shampoo); fine hair primarily needing volume (use JoiFULL Shampoo); intensely dry hair needing moisture (use Moisture Recovery Shampoo).

Key actives:
- Arginine — smart-bonding amino acid with positive and negative sites; strengthens hair bonds and encourages bond renewal
- Oat Peptide (Avena Sativa Peptide) — reinforces the hair shaft and improves resilience
- Phosphatidylcholine (Protective Lipid) — the same lipid found in healthy hair; first line of defence against thermal, chemical and UV damage
- Moringa Seed Oil (Moringa Oleifera) — antioxidants, Vitamins A and E, zinc and silica; fundamental to strong, damage-resistant hair
- SmartRelease Technology (Rosehip Oil, Arginine & Keratin) — liposome delivery system that continuously releases repair ingredients with every wash
- Hydrolysed Keratin — reinforces and conditions the hair structure

Benefits:
- Strengthens hair bonds and reduces breakage
- Protects colour and prolongs vibrancy
- Gentle daily cleanser that doesn’t strip or roughen the cuticle
- Heat, UV and pollution protection with every wash
- Suitable for all hair types

How to use: Apply to wet hair, lather, rinse. Repeat if needed. Follow with Defy Damage Protective Conditioner or Masque.

Format: 300ml daily shampoo.

Authorised Joico stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

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