Product description

Joico Color Endure Shampoo 300ml

Joico Color Endure Shampoo 300ml provides advanced color protection for color-treated hair. This professional-quality formula uses keratin amino acids to reinforce strands, helping color stay vibrant between salon visits while leaving hair soft, manageable, and radiant.

Key Benefits and Features

  • Color Protection Maintains vibrant color and minimizes fading between washes for salon-quality results.
  • Gentle Cleansing Cleanses hair without stripping moisture, helping color stay bright and hair feel smooth.
  • Strength & Resilience Keratin amino acids reinforce hair structure, improving elasticity and reducing breakage.
  • Shine & Smoothness Leaves color-treated hair looking vibrant, glossy, and easy to manage.
  • Fade-Resistance Helps protect against color loss from daily washing and environmental exposure.

Who It’s For

Designed for anyone with color-treated hair who wants to preserve salon-quality color and maintain softness and manageability. Suitable for all hair types, especially those experiencing color fade or brassiness. For best results, pair with Joico Color Endure Conditioner and other Color Endure products as part of a complete color-protection routine.

Key Ingredients

  • Keratin Amino Acids Help reinforce hair structure and seal in color, improving strength and resilience.
  • Color Protection Complex Supports lasting color intensity and helps prevent fading.
  • Mild Cleansing Agents Provide a thorough cleanse without compromising moisture or color integrity.

How to Use

  • Step 1: Wet hair thoroughly with warm water to open the cuticles for a better cleanse.
  • Step 2: Apply a small amount of shampoo to the scalp and roots, then work into a rich lather down the lengths.
  • Step 3: Rinse completely. If desired, repeat for deeper cleansing.
  • Step 4: For best results, follow with Joico Color Endure Conditioner and style as usual.