Joico Blonde Life Violet Conditioner is a color-neutralizing conditioner designed for blonde hair, using violet pigments to counteract brassiness. This salon-quality formula delivers powerful toning while leaving strands soft, hydrated, and easy to manage.

Key Benefits and Features
  • Neutralization – Violet pigments counteract brassy yellow and orange tones for cooler, brighter blonde results.
  • Hydration – Deep conditioning helps soften hair, improve manageability, and restore natural shine.
  • Detangling – Lightweight conditioning aids in detangling, reducing breakage during styling.
  • Color Maintenance – Helps maintain vibrant blonde shade between washes with a color-safe formula.
  • Salon-Quality Performance – Delivers professional-grade toning and conditioning in an at-home routine.
Who It's For

Ideal for anyone with blonde or silver-toned hair seeking to neutralize brassiness and preserve cool, icy shades. Suitable for color-treated blondes, platinum, and balayage tones.

Key Ingredients
  • Violet pigments – Deposit cool-toning color to neutralize brass and enhance blonde brightness.
  • Conditioning agents – Provide moisture, softness, and slip for easier detangling and styling.
  • Color-safe formula – Protects hair color from fading and helps maintain vibrancy between washes.
How to Use
  • Step 1: After shampooing, apply conditioner to damp hair, focusing on mid-lengths and ends.
  • Step 2: Leave on for 1–3 minutes to allow violet pigments to neutralize brassiness.
  • Step 3: Rinse thoroughly and style as usual.
  • Step 4: For best results, follow with Joico Blonde Life Shampoo and other Blonde Life treatments.

Specifications

Brand
Joico
Size
300ml
Hair concerns
Brassiness, Colour Fade, Bleached, Colour-Treated

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Why our stylists rate it
From the Partners Hair team
Joico Blonde Life Violet Conditioner is a brass-neutralising, nourishing conditioner for blonde, highlighted and grey hair. Part of the Joico Blonde Life range. Violet pigments cool and maintain tone while Tamanu oil, Monoi oil, safflower oil, squalane and SmartRelease Technology deeply condition, strengthen and add brilliant shine.

Best for: colour-treated or natural blonde, highlighted, grey or platinum hair needing toning conditioning to cool brassy or yellow tones; the conditioning step paired with Blonde Life Violet Shampoo.
Less suited to: blonde hair not needing toning (use Blonde Life Brightening Conditioner); an intensive repair treatment; darker hair.

Key actives:
- Violet Pigments (CI 60730, CI 17200) — maintain cool tones and neutralise brassiness
- Tamanu Oil — UV absorber; Omega-6 and -9; hydrates, boosts shine, protects colour
- Monoi Oil (Coconut Oil + Gardenia Taitensis Flower Extract) — frizz control and shine
- Safflower Oil (Carthamus Tinctorius Seed Oil) — lightweight conditioning; omega-rich
- Squalane — lightweight emollient; conditions and adds lustre
- Arginine — strengthens and adds elasticity
- SmartRelease Technology (Rosehip Oil, Arginine & Keratin) — continuous repair

Benefits:
- Maintains cool, bright blonde or grey tones
- Deeply nourishes and conditions lightened strands
- Frizz control and brilliant shine
- Sulphate-free

How to use: Apply to damp hair after shampooing, leave for 1–2 minutes, then rinse.

Format: 300ml violet toning conditioner.

Authorised Joico stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

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