Joico Blonde Life Brightening Shampoo 300ml

Joico Blonde Life Brightening Shampoo 300ml is a color-safe blonde hair shampoo designed to curb brassiness and revive radiant, cool-toned hues. Powered by a Bio-Advanced Peptide Complex, this shampoo brightens strands while protecting tone, delivering long-lasting brightness with every wash.

Key Benefits and Features

• Brassiness Prevention — Keeps yellow and orange tones at bay to maintain cool, vibrant blonde shades between salon visits.
• Brightening & Shine — Revives dull strands with luminous brightness for a more polished, glossy blonde.
• Color-Safe, Gentle Cleansing — Cleanses without stripping color, helping your blonde stay vibrant longer.
• Strength & Moisture — Bio-Advanced Peptide Complex supports hair health, reducing breakage and improving manageability.
• Lightweight Formula — Leaves hair feeling clean and refreshed without buildup or heaviness.

Who It’s For

• Blonde, highlighted, or color-treated hair seeking to prevent brassiness and preserve cool tones.
• Those with dull-looking blonde hair who want brighter, more radiant shine.
• All hair types that want a gentle, color-safe cleansing routine; ideal for regular washes without color fade.

Key Ingredients

• Bio-Advanced Peptide Complex — strengthens and nourishes blonde hair, helping to maintain vibrant color and improve resilience.
• Color-Safe Cleansing System — removes impurities while protecting pigment and preventing quick fade.
• Gentle Surfactants — provide effective cleansing with a mild touch to preserve hair moisture.

How to Use

1. Wet hair thoroughly with warm water to open the cuticles and prepare for cleansing.
2. Apply a generous amount of shampoo to scalp and roots; massage gently to create a rich lather, then work through the lengths.
3. Rinse thoroughly and repeat if needed. Follow with Joico Blonde Life Brightening Conditioner for best results.
4. Use as part of your regular blonde-care routine to maintain brightness and prevent brassiness over time.