Joico Blonde Life Brightening Shampoo 300ml is a color-safe blonde hair shampoo designed to curb brassiness and revive radiant, cool-toned hues. Powered by a Bio-Advanced Peptide Complex, this shampoo brightens strands while protecting tone, delivering long-lasting brightness with every wash.

Key Benefits and Features
  • Brassiness Prevention — Keeps yellow and orange tones at bay to maintain cool, vibrant blonde shades between salon visits.
  • Brightening & Shine — Revives dull strands with luminous brightness for a more polished, glossy blonde.
  • Color-Safe, Gentle Cleansing — Cleanses without stripping color, helping your blonde stay vibrant longer.
  • Strength & Moisture — Bio-Advanced Peptide Complex supports hair health, reducing breakage and improving manageability.
  • Lightweight Formula — Leaves hair feeling clean and refreshed without buildup or heaviness.
Who It’s For
  • Blonde, highlighted, or color-treated hair seeking to prevent brassiness and preserve cool tones.
  • Those with dull-looking blonde hair who want brighter, more radiant shine.
  • All hair types that want a gentle, color-safe cleansing routine; ideal for regular washes without color fade.
Key Ingredients
  • Bio-Advanced Peptide Complex — strengthens and nourishes blonde hair, helping to maintain vibrant color and improve resilience.
  • Color-Safe Cleansing System — removes impurities while protecting pigment and preventing quick fade.
  • Gentle Surfactants — provide effective cleansing with a mild touch to preserve hair moisture.
How to Use
  1. Wet hair thoroughly with warm water to open the cuticles and prepare for cleansing.
  2. Apply a generous amount of shampoo to scalp and roots; massage gently to create a rich lather, then work through the lengths.
  3. Rinse thoroughly and repeat if needed. Follow with Joico Blonde Life Brightening Conditioner for best results.
  4. Use as part of your regular blonde-care routine to maintain brightness and prevent brassiness over time.

Specifications

Brand
Joico
Size
300ml
Hair concerns
Brassiness, Colour Fade, Bleached, Colour-Treated
Good to know
Sulphate-free

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Why our stylists rate it
From the Partners Hair team
Joico Blonde Life Brightening Shampoo is a sulphate-free brightening and nourishing shampoo for blonde, highlighted and colour-treated hair. Part of the Joico Blonde Life range. Tamanu oil, Monoi oil and the Bio-Advanced Peptide Complex (Arginine + Keratin) nourish fragile blonde hair while keeping tones bright and on-tone for up to 8 weeks.

Best for: natural or colour-treated blonde, highlighted or lightened hair wanting to maintain brightness and tone; the cleansing step paired with Blonde Life Brightening Conditioner.
Less suited to: brass-neutralising toning (use Blonde Life Violet Shampoo); hair primarily needing intense damage repair; darker hair not needing brightening.

Key actives:
- Tamanu Oil (Calophyllum Inophyllum Seed Oil) — UV absorber packed with Omega-6 and -9; deeply hydrates, bumps shine and banishes brittle strands
- Monoi Oil (Coconut Oil + Gardenia Taitensis Flower Extract) — exotic blend; fights frizz, boosts shine and protects from environmental damage
- Arginine — naturally occurring amino acid; elasticity-boosting; strengthens lightened strands and reduces breakage
- Bio-Advanced Peptide Complex (Hydrolysed Keratin) — smart hair-identical keratins seek out and lock onto damaged sites for around-the-clock repair
- SmartRelease Technology (Rosehip Oil, Arginine & Keratin) — continuous repair and protection

Benefits:
- Keeps blonde bright and on-tone for up to 8 weeks
- Nourishes and strengthens fragile, lightened strands
- Reduces breakage; improves elasticity
- Sulphate-free and colour-safe

How to use: Apply to wet hair, lather, rinse. Follow with Blonde Life Brightening Conditioner.

Format: 300ml brightening shampoo.

Authorised Joico stockist — 100% authentic, sourced from the official South African distributor. Free delivery on orders over R390 across South Africa.
Delivery without the guesswork

Spend R390 and delivery is on us. Orders under R390 are delivered for R67. We normally pack within 1 working day, with delivery in 2–5 working days depending on your location.

Changed your mind? You have 7 days after receiving your order to request a return. Email hello@partnershair.co.za to get started.

Why shop it at Partners Hair

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Customer Reviews

Overall rating: 5.0 / 5 from 2 reviews.