Product description

Joico Blonde Life Brightening Mask 150ml

Joico Blonde Life Brightening Mask 150ml is a violet-pigment conditioning treatment that brightens blonde hair while delivering lasting hydration. Formulated with violet pigments and jojoba oil, it neutralizes brass and revives dull, processed strands for a healthier, more radiant blonde.

Key Benefits and Features

  • Brightening — Violet pigments neutralize brass and revitalize blonde color for a luminous, refreshed look.
  • Hydration — Jojoba oil deeply moisturizes to combat dryness and leave hair soft, smooth, and resilient.
  • Color-Safe Conditioning — Gentle formula designed for color-treated hair, helping preserve shade between salon visits.
  • Detangling & Smoothness — Lightweight conditioning agents ease brushing and tame frizz for sleek strands.
  • Strength & Shine — Improves manageability with a healthy sheen while protecting processed hair from further damage.

Who It’s For

Designed for blonde hair that has been bleached, double-processed, or highlighted. It targets brassiness and dryness, restoring vitality while protecting color. Suitable for all blonde tones and color-treated hair seeking a brighter, healthier look. For best results, integrate with the Joico Blonde Life regimen (shampoo and conditioner) for a complete blonde-care routine.

Key Ingredients

  • Violet Pigments — Neutralizes yellow tones to keep blonde brighter and more vibrant.
  • Jojoba Oil — Deeply moisturizes and nourishes the hair shaft for softness and resilience.
  • Color-Safe Formula — Gentle on color-treated hair, helping preserve shade between treatments.
  • Lightweight Conditioning Agents — Smooth cuticles for easier detangling and reduced frizz without weighing hair down.

How to Use

  1. After shampooing, apply a generous amount to towel-dried hair, focusing on mid-lengths to ends.
  2. Distribute evenly with fingers or a wide‑tooth comb. Leave on for 3–5 minutes for daily conditioning; extend to 5–10 minutes for deeper brightening or drier, more damaged hair.
  3. Rinse thoroughly with cool water to seal the cuticle and enhance shine.
  4. Follow with Joico Blonde Life conditioner or styling products for best results.