It's a 10
It's a 10 · Authorised Stockist · South Africa
It's a 10 — ten hair benefits in one miracle spray
Buy genuine It's a 10 in South Africa from Partners Hair: home of the cult Miracle Leave-In Conditioner, plus keratin, curly, blonde and treatment ranges built on the same multi-benefit promise. Free delivery on orders over R390, with expert advice from 24 Cape Town salons.
The brand
One spray, ten things done
It's a 10 built its name on a single cult product — the Miracle Leave-In Conditioner — a lightweight spray that delivers ten benefits in one step: detangling, frizz control, shine, smoothing, heat protection and more. The range has since grown into keratin, curly, blonde and treatment lines, all built on that same do-it-all idea.
Find your match
Shop It's a 10 by what your hair needs
Most loved
It's a 10 best sellers
In the spotlight
The original
Miracle Leave-In Conditioner
The product that started it all — a lightweight leave-in spray that detangles, smooths frizz, adds shine, protects against heat and helps seal in colour. One step, ten benefits, on every hair type.
The method
Build your It's a 10 routine
Cleanse
Wash with Silk Express Daily Shampoo, or the Coily Shampoo for curls and coils.
Treat weekly
Use the Miracle Hair Mask — or the Coily or Blonde mask — once or twice a week.
Spray your leave-in
Mist through damp hair: Original, Plus Keratin, Lite, Coily or Blondes to suit your hair.
Style
Blow-dry or air-dry — the leave-in doubles as heat protection and frizz control.
Why Partners Hair
Authorised It's a 10 stockist since 1984
A trusted name in professional hair care for four decades, with 24 salons across Cape Town and a team of working stylists behind every recommendation.
- 100% authentic, authorised-stockist It's a 10
- Free delivery on orders over R390
- Expert advice from salon professionals
- Secure checkout, reliable nationwide delivery
Good to know
It's a 10 FAQs
What does the Miracle Leave-In actually do?
It delivers ten benefits in one spray — detangling, frizz control, shine, smoothing, added body, heat protection and help sealing in colour — without weighing hair down.
Which It's a 10 leave-in should I choose?
Original for most hair types, Plus Keratin for damage and strength, Lite for fine hair, Coily for curls and coils, and Blondes to tone and protect lightened hair.
Is It's a 10 good for coloured or blonde hair?
Yes — the leave-ins help seal and protect colour, and the dedicated Blondes range tones brassiness while keeping hair conditioned.
Where can I buy genuine It's a 10 in South Africa?
Partners Hair is an authorised It's a 10 stockist. Buy online with free delivery over R390, or in person at any of our 24 Cape Town salons — always 100% authentic.