Inoar is one of the fastest growing Hair companies in the world, who’s mission is to give people healthy beautiful hair.
INOAR was founded in 2000 by Inocência Manoel, better known as the alchemist of the industry. Her own unique, revolutionary formulas made it possible to be the front runners in the hair industry.
Being the front runners in the Keratin smoothing & Hair treatments, INOAR thrives in developing, formulating and selling innovative products with the latest technology, that promote well-being and satisfaction - Giving you the the BEST there is in the Hair industry.
We focus highly on quality, effectiveness, safety and socio-environmental responsibility, which drives us to ONE thing and that is RESULTS.
Vegan hair cosmetics
Brazil is the world’s most diverse country in terms of hair, and has become a giant laboratory for studying and testing hair products, which spreads across the globe.
It’s a mixed race country, in the southern hemisphere, which makes South Africa the prefect match and makes the INOAR products super compatible with the variety of hair types, weather patterns, and environmental factors we have.
The secret to INOAR’s unparalleled results can be attributed to the research of exclusive formulas and raw materials.
Growing Green
INOAR’s product development is based on 3 pillars:
Respect for people
Respect for the environment
Respect for animals
Consumers are constantly searching for ethically-created products that are friendly to animals and the environment.
Since 2015, the compositions have undergone a review and are being reformulated to have an increasingly green INOAR throughout the product chain.
INOAR is proudly PETA registered. No animal testing. We are very proud to be a Vegan and Cruelty-free brand. With no sulphates or parabens in our products. And all our product material is recyclable.
This attitude is not just a trend, but also the essence of our values.