Hair Styling

Shop professional hair styling products online in South Africa at Partners Hair Design. Find pomades, clays, waxes, creams, mousses, gels, hairsprays, and heat protectants from the world's leading salon brands — used daily by professional stylists across Cape Town.

Types of Hair Styling Products Explained

Choosing the right styling product comes down to three factors: your hair type, your desired finish, and the level of hold you need.

Pomades: Oil or water-based products that provide shine and flexible to firm hold. Oil-based pomades (like Reuzel Pink) give a slick, wet look and require clarifying shampoo to remove. Water-based pomades (like Reuzel Blue) wash out easily and are better for everyday use.

Clays & Pastes: Matte-finish products that provide medium to strong hold with texture and volume. Ideal for men's styles — especially short to medium length hair. Kevin Murphy Easy.Rider and Schwarzkopf OSiS+ Rough Clay are top picks.

Waxes: Pliable, workable products that allow restyling throughout the day. Provide shine and light to medium hold. Better suited to shorter styles and defined looks.

Creams & Serums: Lightweight, moisturising products that smooth frizz, add shine, and provide flexible hold or no hold at all. Moroccanoil Treatment and Olaplex No.6 Bond Smoother are two of the most popular in South Africa.

Mousses & Foams: Lightweight volumising products applied to damp hair. Ideal for fine, curly, and wavy hair that needs body and definition without weight. Milkshake Curl Passion Mousse and Paul Mitchell Extra-Body Daily Boost deliver consistent results.

Gels: Water-based products providing strong, long-lasting hold. Used for defined curls, slicked styles, and updos. Scrunch out the cast once dry for a softer finish on curly hair.

Hairsprays: Applied after styling to lock in the finished look. Available in flexible, medium, and firm hold. L'Oréal Professionnel Infinium and Schwarzkopf OSiS+ Freeze are salon favourites.

Heat Protectants: A non-negotiable step before using any heated tool. Protect hair from blow-dryer, straightener, and curling iron damage at temperatures up to 230°C. Available as sprays, creams, and serums.

How to Choose a Styling Product for Your Hair Type

Fine Hair: Avoid heavy waxes and butters that weigh hair down. Choose lightweight mousses, volumising sprays, and flexible-hold creams that add body without greasiness.

Thick & Coarse Hair: Rich creams, firm-hold pomades, and smoothing serums tame bulk and frizz. Moroccanoil Smoothing Lotion and Kérastase Discipline Oléo-Curl are ideal.

Curly & Wavy Hair: Curl creams and gels that enhance definition, reduce frizz, and hold curl shape. Layer a cream for moisture and a gel for hold — scrunch out the cast once fully dry.

Short Men's Hair: Clays, pastes, and pomades deliver the texture and definition that short styles need. Reuzel, Kevin Murphy, and Depot are the most trusted men's styling brands.

Long Hair: Lightweight serums, heat protectants, and flexible-hold sprays work best for long hair — enough control without stiffness or build-up.

Heat Styling — What Temperature Should You Use?

Using the correct temperature for your hair type prevents unnecessary damage. Fine or bleached hair: 120–160°C. Normal hair: 160–185°C. Thick or coarse hair: 185–220°C. Always apply a heat protectant first regardless of temperature. Silver Bullet, BHE, Moyoko and Veaudry styling tools all offer precise temperature control.

Top Professional Styling Brands at Partners Hair

Moroccanoil — The gold standard for frizz control and shine. Moroccanoil Treatment is one of the best-selling styling products in South Africa.

Olaplex — No.6 Bond Smoother and No.7 Bonding Oil are leave-in styling treatments that strengthen while they style.

Kevin Murphy — Australian professional brand known for innovative, high-performance styling products with a fashion-forward approach.

Reuzel — Amsterdam barber brand producing some of the most authentic and effective pomades, clays, and grooming products available.

Schwarzkopf OSiS+ — Professional styling range offering products for every finish and hold level, from featherweight mousse to rock-solid spray.

L'Oréal Professionnel Tecni Art — Complete professional styling range with targeted products for volume, texture, definition, and finish.

Frequently Asked Questions — Hair Styling Products

Should I apply styling products to wet or dry hair? Most creams, mousses, and gels work best on damp hair — they distribute more evenly and activate better as the hair dries. Pomades, clays, and waxes are typically applied to dry hair for better control and definition.

How much styling product should I use? Less is almost always more. Start with a small amount — a 10 cent coin size for creams, a pea size for pomades and waxes — and add more if needed. Using too much causes build-up, greasiness, and a heavy feel.

How do I remove product build-up? Use a clarifying shampoo once every 2–4 weeks to remove styling product build-up. Alternatively, apply shampoo to dry hair before wetting to break down oil-based products more effectively.

Is it bad to use heat styling tools every day? Daily heat styling without protection causes cumulative damage — weakening the hair's protein structure over time. Always use a heat protectant, use the correct temperature for your hair type, and give hair heat-free days when possible.

Why Buy Styling Products from Partners Hair Design?

Partners Hair Design is an authorised stockist of every styling brand we carry. All products are 100% authentic — sourced directly from official South African distributors. Our stylists use these products daily in our salons across Cape Town at Canal Walk, V&A Waterfront, Cavendish Square, Tygervalley, Somerset Mall, Gardens Centre, Cape Gate, and Constantia Village. Free delivery on orders over R390 across South Africa. Orders placed before 1pm on weekdays are dispatched same day.