Sebastian Professional Hair Products | Flexible Styling Solutions

Shop Sebastian Professional hair products online in South Africa at Partners Hair Design. An authorised Sebastian Professional stockist — every product is 100% authentic and sourced directly from the official South African distributor.

About Sebastian Professional

Sebastian Professional was founded in Los Angeles in 1973 by Geri Cusenza — a hairdresser who wanted to create products that gave stylists and their clients genuine creative freedom. The brand has been a favourite of editorial stylists, session stylists, and fashion-forward salons for over 50 years.

Sebastian is now part of the Wella Company and is known for its unconventional approach to hair care — products that prioritise texture, movement, and creative expression over conventional polish. The brand's philosophy: hair should be an extension of personal identity, not a uniform.

The Sebastian Professional Range

Styling: Sebastian's styling range is the heart of the brand. From the iconic Potion 9 wearable treatment styling lotion to the Drynamic dry shampoo, Volupt volume spray, and Penetraitt strengthening masque — Sebastian styling products are used by session stylists at fashion weeks worldwide.

Shaper: One of Sebastian's most iconic products — a medium-hold hairspray with a natural finish that brushes out. A salon staple for over 30 years.

Craft Clay: A pliable matte clay for texture and definition. Workable hold with a natural finish — ideal for short to medium styles that need texture without shine.

Dark Oil: Sebastian's signature lightweight oil treatment. Provides shine, softness, and frizz control without heaviness. Works on all hair types as a finishing treatment or heat protectant.

Penetraitt: A strengthening and restructuring masque for damaged hair. Deep-penetrating formula that rebuilds weakened hair from within — one of the most effective repair masks in the professional styling market.

Drynamic: A dry shampoo that absorbs excess oil and adds texture and volume between washes. A favourite for festival and editorial looks.

Who is Sebastian Professional For?

Sebastian is particularly popular with clients who want creative, textured, fashion-forward results — not the polished, uniform look of more mainstream brands. It's the brand of choice for editorial shoots, fashion styling, and clients who want their hair to look deliberately styled rather than perfect.

Frequently Asked Questions — Sebastian Professional

Is Sebastian Professional the same as Wella? Both Sebastian Professional and Wella are owned by the Wella Company, but they are distinct brands with different product philosophies. Wella focuses on colour and mainstream professional care. Sebastian focuses on creative styling and texture.

Where can I buy authentic Sebastian Professional in South Africa? Through authorised stockists only. Partners Hair Design is one of South Africa's authorised Sebastian Professional retailers — both online and through our salons across Cape Town.

What is Sebastian Potion 9? Potion 9 is Sebastian's iconic wearable treatment styling lotion — a leave-in that conditions, detangles, and provides light styling hold simultaneously. One of the most versatile products in the professional styling market. Apply to damp hair before blow-drying for a natural, polished finish.

Why Buy Sebastian from Partners Hair Design?

Partners Hair Design is an authorised Sebastian Professional stockist — every product is 100% authentic and sourced directly from the official South African Wella distributor. Our stylists across Cape Town use Sebastian daily at Canal Walk, V&A Waterfront, Cavendish Square, Tygervalley, Somerset Mall, Gardens Centre, Cape Gate, and Constantia Village. Free delivery on orders over R390 across South Africa. Orders placed before 1pm on weekdays are dispatched same day.