REF
13 products
Free From Sulfates
Hydrates dry hair
100% Authentic
Free From Sulfates
100% Authentic
Free From Sulfates
Fotr Colour Treated Hair
100% Authentic
Fotr Colour Treated Hair
100% Authentic
Hydrates dry hair
100% Authentic
100% Authentic
Free From Sulfates
100% Authentic
100% Authentic
100% Authentic
Fotr Colour Treated Hair
100% Authentic
Fotr Colour Treated Hair
100% Authentic
100% Authentic
Hydrates dry hair
100% Authentic
Free Delivery Over R390
Free standard delivery on every order over R390, anywhere in South Africa. R67 flat under R390.
100% Authentic
We are an authorised stockist of every brand we carry, sourced direct from the official South African distributors.
7-Day Returns
Not quite right? You have 7 days from delivery to request a return. Email hello@partnershair.co.za.
REF
REF Stockholm · Authorised Stockist · South Africa
REF — Swedish professional hair care, made clean
Buy genuine REF in South Africa from Partners Hair: sulfate-free, vegan formulas from Stockholm, built around colour care, repair, hydration and volume. Free delivery on orders over R390, with expert advice from 24 Cape Town salons.
The brand
Scandinavian clean, salon serious
Born in Stockholm, REF (Reference of Sweden) makes professional hair care with a Scandinavian eye for clean, considered formulas — sulfate-free, vegan, and ECARF allergy-certified, with a real commitment to sustainable production. Gentle on colour, kind to scalps, and built to perform.
Find your match
Shop REF by what your hair needs
Most loved
REF best sellers
In the spotlight
Blonde hero
Cool Silver Shampoo
A toning shampoo that neutralises brassy yellow tones to keep blonde, silver and grey hair cool and bright — sulfate-free and gentle enough for regular use between salon visits.
The method
Build your REF routine
Cleanse to your need
Intense Hydrate for dryness, Weightless Volume for fine hair, Ultimate Repair for damage, Cool Silver for brassiness, Illuminate Colour for colour.
Condition
Follow with the matching REF conditioner through mid-lengths and ends.
Treat weekly
Add a masque — Ultimate Repair, Intense Hydrate or Illuminate Colour — once or twice a week.
Style & finish
Work Styling Wax through dry hair for flexible hold, texture and definition.
Why Partners Hair
Authorised REF stockist since 1984
A trusted name in professional hair care for four decades, with 24 salons across Cape Town and a team of working stylists behind every recommendation.
- 100% authentic, authorised-stockist REF
- Free delivery on orders over R390
- Expert advice from salon professionals
- Secure checkout, reliable nationwide delivery
Good to know
REF FAQs
Is REF sulfate-free and vegan?
Yes — REF formulas are sulfate-free and vegan, and carry the ECARF allergy-certified seal, making them a gentle choice for sensitive scalps.
Is REF safe for colour-treated hair?
Yes. Sulfate-free cleansing helps protect your colour, and the Illuminate Colour range is formulated specifically to extend vibrancy and shine.
Where can I buy genuine REF in South Africa?
Partners Hair is an authorised REF stockist. Buy online with free delivery over R390, or in person at any of our 24 Cape Town salons — always 100% authentic.
Which REF shampoo is right for me?
Intense Hydrate for dry hair, Weightless Volume for fine or flat hair, Ultimate Repair for damage, Cool Silver to tone blonde and silver hair, and Illuminate Colour for colour-treated hair.