Redken

Shop genuine Redken products online in South Africa at Partners Hair Design. As an authorised Redken stockist, every product we sell is 100% authentic — sourced directly from the official South African distributor. American professional hair care since 1960, trusted by colourists, stylists, and their clients worldwide.

About Redken

Redken was founded in Los Angeles in 1960 by actress Paula Kent and hair stylist Jheri Redding. The brand's name combines the founders' surnames — Red(ding) and Ken(t). From its earliest days, Redken positioned itself as the first truly science-backed professional hair care brand — pioneering the use of protein and pH-balanced formulas at a time when hair care was largely cosmetic rather than therapeutic.

Redken is now part of the L'Oréal Group and is one of the most widely used professional hair care brands in the world. The brand is particularly dominant in the colouring space — Redken colour is used in millions of salons globally — and its hair care range is built around the same protein-enriched, pH-balanced philosophy that has defined the brand for over 60 years.

The Redken Range Guide

Acidic Bonding Concentrate — Redken's most advanced bond-strengthening system. The Acidic Bonding Concentrate (ABC) range is designed for chemically compromised hair — bleached, coloured, relaxed, or permed. The ABC complex works at an acidic pH to seal the cuticle and strengthen the hair's internal bonds. The 5-minute liquid mask is a salon treatment staple.

All Soft — For dry and brittle hair. The All Soft range delivers intense moisture and softness using argan oil and RCT Protein Complex. The All Soft Mega shampoo and conditioner are upgraded formulas for extremely dry, coarse hair.

Color Extend — For colour-treated hair. Color Extend protects colour investment, prevents fading, and maintains vibrancy. Color Extend Blondage is specifically formulated for blonde, highlighted, and lightened hair — with a purple pigment that neutralises brassy tones.

Extreme — For damaged hair. The Extreme range targets hair that has been severely weakened by chemical and mechanical damage. Contains RCT Protein Complex that penetrates to the cortex to rebuild strength from the inside.

Frizz Dismiss — For frizzy and humidity-prone hair. Frizz Dismiss delivers anti-frizz protection and smoothness in humid and variable weather conditions. Particularly relevant for Cape Town's coastal climate.

Volume Inject — For fine and flat hair. Volume Inject adds body and fullness to limp, flat hair without weighing it down. The lightweight formula cleanses thoroughly and leaves hair with visible lift and movement.

Scalp Relief — For sensitive and oily scalps. Scalp Relief addresses dandruff, sensitivity, and excess oil with targeted scalp-balancing formulas.

Nature + Science — Redken's vegan, sustainably formulated range. Nature + Science uses natural-origin ingredients and sustainable packaging without compromising on professional performance.

Redken Brews — Redken's dedicated men's grooming range. A complete system covering shampoos, conditioners, styling products, and anti-dandruff solutions — professional quality with a masculine aesthetic.

Redken's RCT Protein Complex

Most Redken products contain RCT Protein Complex — a blend of proteins that targets three zones of the hair: the Root (strengthening), the Core (fortifying), and the Tip (repairing). This targeted protein delivery system is what differentiates Redken from most other professional brands and is the reason Redken performs particularly well on chemically processed and protein-depleted hair.

Redken and Colour Care

Redken has a uniquely strong relationship with the colouring world. The brand's professional colour is used in millions of salons globally, and its hair care range is built to complement colour-treated hair specifically. The Color Extend, Acidic Bonding Concentrate, and Blondage ranges are all formulated with the needs of colour clients in mind — making Redken the default recommendation from most professional colourists.

Frequently Asked Questions — Redken

What is Redken Acidic Bonding Concentrate best for? ABC is best for hair that has been chemically processed — bleached, highlighted, coloured, relaxed, or permed. The acidic pH seals the cuticle and the bonding complex strengthens the internal bonds that chemical processing breaks down. It's suitable for all hair types that have undergone any chemical service.

What is the difference between Redken All Soft and Extreme? All Soft targets dry, brittle hair that needs moisture and softness — it uses argan oil as its primary active. Extreme targets damaged hair that has lost structural integrity — it uses a stronger protein complex to rebuild strength. If your hair is both dry and damaged, start with Extreme and add a drop of Redken oil for moisture.

Is Redken Color Extend Blondage the same as a purple shampoo? Yes — Blondage is Redken's professional purple shampoo. It contains violet pigments that neutralise yellow and brassy tones in blonde, grey, and highlighted hair. For more intensive toning, the Blondage High Bright treatment delivers salon-level results at home.

Where can I buy authentic Redken in South Africa? Through authorised Redken stockists only. Partners Hair Design is one of South Africa's largest authorised Redken retailers — both online and through our salons across Cape Town.

Why Buy Redken from Partners Hair Design?

Partners Hair Design is an authorised Redken stockist — every product is 100% authentic and sourced directly from the official South African L'Oréal Professionnel distributor. Our stylists across Cape Town use Redken daily in our salons at Canal Walk, V&A Waterfront, Cavendish Square, Tygervalley, Somerset Mall, Gardens Centre, Cape Gate, and Constantia Village. Free delivery on orders over R390 across South Africa. Orders placed before 1pm on weekdays are dispatched same day.