Redken Best Sellers & Must-Haves

Redken's best sellers are not determined by marketing — they're the products that clients buy again and again because they work. These are the products that Redken stylists reach for daily in the salon, the treatments that colourists recommend after every service, and the styling products that clients run out of first.

Redken One United Multi-Benefit Treatment: Redken's most universally recommended product. A 25-benefit leave-in spray that detangles, strengthens, protects against heat up to 450°F, smooths frizz, and adds shine — in one step. Suitable for all hair types. The default recommendation from almost every Redken stylist.

Redken Acidic Bonding Concentrate 5-Minute Liquid Mask: The most recommended treatment for colour-treated and chemically processed hair. Used by colourists in the salon after every colour service and recommended for weekly at-home use. Delivers noticeable improvement in strength, smoothness, and shine.

Redken All Soft Heavy Cream: The most recommended mask for dry and coarse hair. Rich, deeply penetrating, and delivers immediate softness. A salon staple for dry hair consultations.

Redken Color Extend Blondage Shampoo: Redken's best-selling shampoo in South Africa. The go-to purple shampoo for blonde, highlighted, and grey hair — neutralises brassiness in a single wash.

Redken Frizz Dismiss Instant Deflate: The most popular Redken styling product for frizzy hair. A leave-in oil serum that provides immediate frizz control and smoothness — applied to dry or damp hair for quick results.

Redken All Soft Argan-6 Oil: A multi-benefit oil treatment blending six oils for smoothness, shine, and heat protection. One of Redken's best-selling finishing products — works on damp or dry hair.

Redken Extreme Mask: The most recommended treatment for severely damaged and breaking hair. Delivers the highest protein concentration in the Redken range — recommended weekly for hair that is brittle, breaking, or over-processed.

Redken Cerafill Maximize Shampoo: Redken's best-selling product for fine and thinning hair. The SP94 molecule and zinc complex target hair loss at the scalp level — delivering visible density improvement with consistent use.

Start with a shampoo matched to your primary concern. Add a conditioner from the same range. Incorporate a weekly mask — ABC for chemically processed hair, All Soft Heavy Cream for dry hair, Extreme Mask for damaged hair. Apply Redken One United to damp hair before every heat styling session. Finish with an oil or serum matched to your hair's needs.

Which Redken product should I start with? If you're new to Redken, start with Redken One United — it works for every hair type and gives an immediate sense of what the brand delivers. Then identify your primary hair concern and add the relevant shampoo, conditioner, and treatment system.

Are Redken best sellers worth the price? Yes — Redken products contain higher concentrations of active ingredients than supermarket alternatives and are formulated with decades of professional hair science. The best sellers are best sellers specifically because they deliver results that clients notice and come back for.

All Redken products at Partners Hair Design are 100% authentic — sourced directly from the official South African L'Oréal Professionnel distributor. Our Redken-trained stylists across Cape Town can recommend the right products for your hair at Canal Walk, V&A Waterfront, Cavendish Square, Tygervalley, Somerset Mall, Gardens Centre, Cape Gate, and Constantia Village. Free delivery on orders over R390 across South Africa. Orders placed before 1pm on weekdays are dispatched same day.