Redken For Dry & Damaged Hair

Shop Redken products for dry and damaged hair online in South Africa at Partners Hair Design. Find Redken's most nourishing and repairing shampoos, conditioners, masks, and treatments — 100% authentic and sourced from the official South African distributor.

Understanding Dry vs Damaged Hair

Dry hair and damaged hair are related but distinct conditions. Dry hair lacks moisture — the hair shaft is porous and unable to retain water and natural oils effectively, resulting in roughness, frizz, and a lack of shine. Damaged hair has structural compromise — the protein (keratin) bonds within the cortex have been broken by chemical processing, heat, or mechanical stress, resulting in breakage, split ends, and elasticity loss.

Many people have both dry and damaged hair simultaneously — particularly those who colour, bleach, or regularly heat-style. The most effective approach addresses both moisture and bond repair at the same time.

Redken Products for Dry & Damaged Hair

Redken All Soft Shampoo & Conditioner: For dry, brittle hair that needs moisture and softness. The All Soft range uses argan oil and RCT Protein Complex to nourish and strengthen dry hair from within. The Mega variants (All Soft Mega) are upgraded formulas for extremely dry and coarse hair.

Redken Acidic Bonding Concentrate: For chemically damaged hair. The ABC system strengthens internal bonds at an acidic pH — ideal for hair damaged by bleaching, colouring, relaxing, or perming. The 5-minute liquid mask is the most intensive treatment in the range.

Redken Extreme: For severely damaged, brittle hair. The Extreme range uses Redken's most concentrated protein complex to rebuild structural integrity — reducing breakage, strengthening ends, and restoring resilience.

Redken All Soft Heavy Cream: A rich, intensive mask for extremely dry and coarse hair. Deeply penetrating formula that leaves hair noticeably softer and more manageable after one use.

How to Repair Dry and Damaged Hair

Step 1 — Stop the damage: identify and reduce the primary source of damage. Use heat protectant every time you style with heat. Avoid overlapping bleach on previously bleached hair. Use a wide-tooth comb or fingers to detangle — never a fine-tooth comb on wet hair. Step 2 — Rebuild bonds: use a bond-building treatment like Redken Acidic Bonding Concentrate after every colour or chemical service. Step 3 — Restore moisture: use a deep mask weekly. Step 4 — Seal and protect: finish with a serum or oil to lock in moisture and smooth the cuticle.

Frequently Asked Questions

How long does it take to repair damaged hair? The hair above the scalp cannot be truly repaired — only the new growth is undamaged. Bond builders and protein treatments significantly improve the appearance and manageability of damaged hair, but the only permanent fix is time and trim. With consistent treatment, most clients see significant improvement in texture and breakage within 4–6 weeks.

Should I use All Soft or Acidic Bonding Concentrate? Use All Soft for dry hair that hasn't been heavily chemically processed. Use Acidic Bonding Concentrate for hair that has been bleached, coloured, relaxed, or permed. If your hair is both dry and chemically processed, ABC is the better starting point — add an argan oil or serum for moisture.

Why Buy from Partners Hair Design?

All Redken products at Partners Hair Design are 100% authentic — sourced directly from the official South African L'Oréal Professionnel distributor. Free delivery on orders over R390. Orders placed before 1pm on weekdays are dispatched same day.