Pureology Hydrate

Pureology Hydrate is Pureology's best-selling range, designed for normal to thick, dry, colour-treated hair that needs intense moisture without weight. The Hydrate range combines Pureology's signature ZeroSulfate® cleansing technology and AntiFade Complex® with Jojoba, Green Tea, and Sage extracts to deeply hydrate while protecting colour vibrancy. Hydrate Shampoo and Conditioner have been Pureology's top sellers globally since launch.

Hydrate Shampoo: Gentle, sulphate-free cleansing that delivers immediate hydration. Suitable for daily use on normal to thick, dry, colour-treated hair.

Hydrate Conditioner: Detangles and softens whilst sealing the cuticle to lock in moisture. Used after Hydrate Shampoo at every wash.

Hydrate Superfood Treatment: A weekly mask delivering concentrated nourishment for very dry or coarse colour-treated hair. Replaces conditioner once a week.

Hydrate Sheer Shampoo & Conditioner: Lighter versions of the original Hydrate formula — designed for fine, dry, colour-treated hair that needs hydration without weight.

Pureology Hydrate (original): For normal to thick, dry, colour-treated hair. Richer formula for hair that can handle weight.

Pureology Hydrate Sheer: For fine to medium, dry, colour-treated hair. Lighter formula that won't flatten fine strands.

Can I use Pureology Hydrate on non-colour-treated hair?

Yes — Hydrate is designed for colour-treated hair but works beautifully on any dry hair type. The ZeroSulfate® and vegan formulas are gentle enough for sensitive scalps and undamaged hair.

How often should I use the Hydrate Superfood Treatment?

Once a week for normal dry hair. Twice a week for very dry, coarse, or severely colour-damaged hair. Replace your regular conditioner with the Superfood Treatment on mask days.

Is Pureology Hydrate Curly Girl Method friendly?

The Hydrate range is sulphate-free and vegan but contains some silicones in certain formulations. Check individual product ingredients. The Hydrate Sheer range is generally lighter and more CGM-compatible.

Partners Hair Design is an authorised Pureology stockist — every Hydrate product is 100% authentic and sourced directly from the official South African L'Oréal Professionnel distributor. Free nationwide delivery over R390. Salon-tested across 25+ Cape Town locations.