Kérastase Genesis

Kérastase Genesis was developed specifically for hair that falls due to breakage — a distinct concern from hair loss caused by the scalp or follicle. Genesis addresses the structural weakness in the hair fibre itself that causes hair to snap and break during brushing, styling, or everyday handling. The range works to strengthen the fibre from root to tip so that hair breaks less, stays on the head longer, and gradually appears fuller and denser over time.

Every Genesis product is built around three hero ingredients: Ginger Root, which stimulates and strengthens hair at the root; Edelweiss Native Cells, which protect the scalp and fortify the hair fibre; and Aminexil, a proven active that reinforces hair anchoring and reduces hair fall due to weakened roots. Together these ingredients address hair fall from multiple points — at the scalp, at the root, and along the length of the fibre.

Bain Hydra-Fortifiant Shampoo: The everyday Genesis shampoo for fine or oily hair prone to falling due to breakage. A lightweight, fortifying formula that cleanses while depositing strengthening actives — suitable for fine hair that needs daily fortifying without weight. Use at every wash.

Bain Nutri-Fortifiant Shampoo: The everyday Genesis shampoo for normal to dry hair prone to falling due to breakage. A richer, more nourishing formula that cleanses and fortifies simultaneously — suitable for hair that is both prone to breakage and lacks moisture. Use at every wash in place of Bain Hydra-Fortifiant for drier hair types.

Fondant Renforcateur Conditioner: A fortifying rinse-out conditioner that detangles and strengthens weakened hair in one step. Reduces friction during detangling — one of the primary causes of breakage-related hair fall — while depositing Genesis strengthening actives. Use after every shampoo.

Masque Reconstituant: The intensive weekly Genesis treatment. A reconstructing mask that strengthens the hair fibre at a structural level — particularly effective for hair that has been weakened by heat styling, chemical processing, or prolonged breakage. Use once or twice weekly in place of conditioner.

Sérum Anti-Chute Fortifiant: A daily leave-in serum applied directly to the scalp after shampooing. Targets hair fall at the root — delivers Aminexil and Ginger Root to the scalp to reinforce hair anchoring and reduce shedding. Apply to a clean, towel-dried scalp and massage in — do not rinse.

Défense Thermique Blow-Dry Primer: A heat-protecting fortifying primer applied to damp hair before blow-drying. Protects against heat damage — one of the most common causes of fibre weakening and breakage — while delivering Genesis strengthening actives during the styling process.

Select Bain Hydra-Fortifiant for fine or oily hair, or Bain Nutri-Fortifiant for normal to dry hair — use at every wash. Apply Fondant Renforcateur after every shampoo, focusing on mid-lengths to ends. Apply Sérum Anti-Chute to the scalp after washing and towel-drying — massage in and leave without rinsing. Use Masque Reconstituant once weekly in place of conditioner for intensive strengthening. Apply Défense Thermique to damp hair before blow-drying. Most clients notice a significant reduction in hair fall within 6 weeks of consistent use of the full routine.

Genesis specifically targets hair fall due to breakage — hair that is snapping along the length rather than falling from the root. If your hair is falling with the root bulb attached (the small white bulb at the end of a shed hair), this indicates scalp or follicle-related hair loss, which is addressed by Kérastase Spécifique. If hairs are breaking without a root bulb, Genesis is the appropriate range. When in doubt, our Kérastase-trained stylists at any Partners Hair salon can help identify the correct cause and recommend the right range.

How long does Genesis take to reduce hair fall? Clinical testing shows up to 84% less hair fall due to breakage with consistent use of the full Genesis system (instrumental brushing test versus a non-conditioning shampoo). Most clients notice improvement within 2-4 weeks, with significant results by 6 weeks. Results depend on consistency — using the shampoo, conditioner, and serum at every wash gives the fastest and most significant reduction in breakage.

What is the difference between Bain Hydra-Fortifiant and Bain Nutri-Fortifiant? Both shampoos contain the same Genesis strengthening actives but differ in their base formulation. Bain Hydra-Fortifiant is a lighter formula for fine or oily hair that needs daily fortifying without weight or residue. Bain Nutri-Fortifiant is a richer formula for normal to dry hair that needs both strengthening and moisture. Choose based on your hair's texture and oil production rather than your fall severity.

Is Genesis suitable for hair loss from the scalp? Genesis is formulated for hair fall due to breakage along the fibre, not hair loss originating from the scalp or follicle. For thinning, receding, or scalp-related hair loss, Kérastase Spécifique with Cure Anti-Chute is the more targeted option. Both ranges can be used together if your concern involves both breakage and scalp-related thinning.

Can I use Genesis on colour-treated hair? Yes — all Genesis products are safe for colour-treated hair. Chemical processing is one of the most common causes of hair fibre weakening, making colour-treated hair particularly well-suited to the Genesis strengthening routine. The sulfate-free shampoo options will not strip colour, and the fortifying actives are gentle enough for regular use on chemically processed hair.

Partners Hair Design is an authorised Kérastase stockist — every Genesis product is 100% authentic and sourced directly from the official South African L'Oréal Professionnel distributor. Kérastase is one of the most counterfeited professional hair care brands in South Africa — when you buy from Partners Hair, you are guaranteed the real thing. Our Kérastase-trained stylists across Cape Town are available for consultations at Canal Walk, V&A Waterfront, Cavendish Square, Tygervalley, Somerset Mall, Gardens Centre, Cape Gate, and Constantia Village. Free delivery on orders over R390 across South Africa. Orders placed before 1pm on weekdays are dispatched same day.