Kérastase Curl Manifesto

Kérastase Curl Manifesto was developed in direct response to what curl specialists identified as the three core needs of textured hair — hydration, strength, and definition. The range was formulated to work with the natural curl pattern rather than against it, enhancing what is already there while addressing the structural vulnerabilities that make curly hair prone to frizz, dryness, and breakage.

Every Curl Manifesto product is built around two hero ingredients: Manuka Honey — sourced from New Zealand and renowned for its exceptional moisture-binding properties — and Ceramide, which strengthens the hair fibre from within to reduce breakage and improve elasticity. Together, these ingredients deliver deep, lasting hydration while building the structural resilience curly hair needs to hold its shape and resist humidity.

Bain Hydratation Douceur Shampoo: The everyday Curl Manifesto shampoo. A gentle, sulfate-free formula that cleanses without stripping — delivering high-level moisture with every wash while preserving the natural oils curly hair depends on. Suitable for wavy to coily hair that needs consistent hydration at the cleansing step.

Fondant Hydratation Essentielle Conditioner: A creamy rinse-out conditioner that intensely moisturises and detangles in one step. Delivers Manuka Honey and Ceramide directly to the hair fibre — leaving curls soft, defined, and frizz-free without weighing them down. Use after every shampoo.

Masque Beurre Haute Nutrition: The intensive weekly Curl Manifesto treatment. A deeply nourishing mask that replenishes moisture reserves and boosts curl definition — particularly effective for very dry, coily, or colour-treated curly hair that requires more intensive conditioning than a rinse-out conditioner can provide.

Crème De Jour Fondamentale Leave-In: A daily leave-in moisturising cream that fights frizz and reduces breakage throughout the day. Applied to wet or damp hair after conditioning — defines curl pattern, controls frizz, and provides light hold without stiffness. Suitable for wavy to curly hair.

Gelée Curl Contour: A curl-enhancing gel-cream that combines deep hydration with 24-hour frizz control. Provides more definition and hold than the Crème De Jour — ideal for curly to coily hair that needs shape and structure alongside moisture. Apply to soaking wet hair and scrunch in for best curl definition.

Huile Sublime Repair Hair Oil: A multi-use finishing oil that provides intense nourishment and shine. Applied to damp or dry curls as a finishing step — seals moisture in, adds luminosity, and smooths the cuticle without disrupting curl pattern. Can also be used as a pre-shampoo treatment for extra nourishment.

Cleanse with Bain Hydratation Douceur, then apply Fondant Hydratation Essentielle and leave for 2-3 minutes before rinsing. On wet hair, apply Crème De Jour Fondamentale or Gelée Curl Contour depending on the definition level you want — scrunch upward toward the scalp to encourage curl formation. Use Masque Beurre once or twice weekly in place of conditioner for intensive treatment. Finish with a small amount of Huile Sublime Repair on dry curls for shine and frizz control. Diffuse or air dry — avoid touching curls while drying to prevent frizz.

Curl Manifesto is Kérastase's dedicated curl range — every product in the line is formulated specifically for wavy, curly, very curly, and coily hair. Unlike general moisturising ranges that happen to work on curls, every formula here is optimised for curl pattern enhancement and frizz control in humid conditions. For curly hair that is also significantly damaged from bleaching or chemical treatments, Curl Manifesto can be combined with Kérastase Resistance products for repair alongside curl care.

What is the difference between Crème De Jour and Gelée Curl Contour? Crème De Jour Fondamentale is a lighter leave-in cream that moisturises and softly defines — best for wavy to loosely curly hair or anyone who wants soft definition without hold. Gelée Curl Contour is a gel-cream that delivers stronger definition and 24-hour frizz control — best for curly to coily hair that needs structure and shape. If your curls tend to drop or frizz quickly, choose the Gelée. If they hold their shape but need moisture, choose the Crème.

Is Curl Manifesto suitable for wavy hair? Yes — the range is designed for all curl types from wavy (type 2) through to coily (type 4). Wavy hair benefits most from Bain Hydratation Douceur, Fondant Hydratation Essentielle, and Crème De Jour. The Gelée and Masque Beurre are more suited to curlier and coilier textures that need stronger hold and deeper nourishment.

Can I use Curl Manifesto on colour-treated curly hair? Yes — all Curl Manifesto products are safe for colour-treated hair. The sulfate-free shampoo will not strip colour, and the Manuka Honey and Ceramide formulas are gentle enough for chemically processed hair. For curly hair that has been bleached or significantly lightened, adding a Kérastase Resistance treatment once a week alongside the Curl Manifesto routine delivers both repair and curl care.

How do I reduce frizz with Curl Manifesto? Apply Gelée Curl Contour to soaking wet hair immediately after conditioning — the wetter the hair, the better the frizz control. Scrunch upward, do not rake through, and avoid touching curls while drying. Diffuse on low heat or air dry completely before touching. A small amount of Huile Sublime Repair on dry curls as a finishing step seals the cuticle and eliminates any remaining frizz.

Partners Hair Design is an authorised Kérastase stockist — every Curl Manifesto product is 100% authentic and sourced directly from the official South African L'Oréal Professionnel distributor. Kérastase is one of the most counterfeited professional hair care brands in South Africa — when you buy from Partners Hair, you are guaranteed the real thing. Our Kérastase-trained stylists across Cape Town are available for consultations at Canal Walk, V&A Waterfront, Cavendish Square, Tygervalley, Somerset Mall, Gardens Centre, Cape Gate, and Constantia Village. Free delivery on orders over R390 across South Africa. Orders placed before 1pm on weekdays are dispatched same day.