Redken For Colour Treated Hair

The colouring process — whether permanent, semi-permanent, toning, or bleaching — alters the hair's internal structure. The cuticle is opened to allow colour molecules to enter the cortex, and chemical reactions change or strip existing pigment. This process depletes the hair's natural lipid layer, disrupts the moisture balance, and can weaken the internal bonds — leaving colour-treated hair more porous, more fragile, and more prone to fading.

Colour-safe hair care is not just about preventing fade — it's about maintaining the structural integrity of colour-treated hair so it looks healthy, feels soft, and holds colour longer between salon visits.

Redken Color Extend Shampoo & Conditioner: The foundation of Redken's colour care system. Color Extend is sulfate-free and formulated with RCT Protein Complex to cleanse gently while extending colour vibrancy. Suitable for all colour-treated hair types.

Redken Color Extend Magnetics: An upgraded colour care range specifically for hair coloured with permanent or semi-permanent colour. Uses a magnetic charge to attract and seal colour molecules inside the hair shaft — one of the most innovative colour protection technologies available.

Redken Color Extend Blondage: For blonde, highlighted, and lightened hair. Contains purple pigments that neutralise yellow and brassy tones in a single wash. The Blondage High Bright treatment delivers a more intensive toning result for hair that has become significantly brassy.

Redken Acidic Bonding Concentrate: For colour-treated hair that has also been structurally compromised. The ABC system works at an acidic pH to repair the bonds broken during colour processing — ideal after bleaching, highlighting, or any intensive colour service.

Redken Chroma Activate: An acidifying and shine-enhancing treatment used after colour services in the salon to seal the cuticle and lock in colour. Available for at-home use to extend the salon-fresh result.

Wash hair in cool water — hot water opens the cuticle and accelerates colour fade. Use a sulfate-free shampoo — sulfates strip colour molecules along with oils and product build-up. Deep condition weekly to maintain the moisture balance that keeps colour looking vibrant. Use UV protection — sun exposure is one of the leading causes of colour fade in South Africa's climate. Avoid chlorinated and salt water where possible, or apply a protective product before swimming.

How often should I use purple shampoo? Purple shampoo (Redken Blondage) should be used once or twice a week — not every wash. Over-use can cause a purple or grey tint, particularly on very porous or lightened hair. Use it when you notice brassiness developing and alternate with a regular colour-safe shampoo.

What is the difference between Color Extend and Color Extend Magnetics? Color Extend is Redken's entry-level colour care range — sulfate-free, gentle, and effective for maintaining colour vibrancy. Color Extend Magnetics uses advanced magnetic charge technology to lock colour molecules inside the hair shaft more effectively — better for hair that fades quickly between salon visits.

All Redken products at Partners Hair Design are 100% authentic — sourced directly from the official South African L'Oréal Professionnel distributor. Free delivery on orders over R390. Orders placed before 1pm on weekdays are dispatched same day.