Inoar

Shop Inoar hair care products online in South Africa at Partners Hair Design. Brazilian professional hair care — keratin treatments, argan oil formulas, curl care, blonde care, and everyday hair care for all hair types. All 100% authentic and sourced from the official South African distributor.

About Inoar

Inoar is a Brazilian professional hair care brand founded in 2002 in Maringá, Paraná — the heartland of Brazil's professional beauty industry. The brand was built on Brazil's world-renowned expertise in keratin and smoothing treatments, and has grown to become one of the most widely distributed Brazilian professional hair care brands globally.

Inoar is known for combining high-performance Brazilian formulas with natural ingredients — including argan oil, coconut oil, marula oil, and botanical extracts — to create professional-grade products that deliver salon results at home. The brand is cruelty-free and committed to sustainable, responsible formulation.

Inoar Ranges

Afro Vegan: Inoar's most celebrated range in South Africa. A vegan, sulfate-free system specifically formulated for Afro-textured, coily, and kinky hair. Enriched with baobab oil, shea butter, and natural botanical extracts — the Afro Vegan range provides intensive moisture, definition, and strength for Type 4 hair that needs serious hydration. The Afro Vegan shampoo, conditioner, and mask are among the most popular products for natural Afro hair in the professional market.

My Curl My Crush: For wavy and curly hair. A curl-enhancing range that defines, moisturises, and reduces frizz in Type 2-3 curl patterns. Lightweight, curl-friendly formulas that work with the hair's natural texture rather than against it.

Absolut Speed Blond: For blonde and highlighted hair. A complete blonde care system featuring a purple-pigmented shampoo that neutralises brassiness, a nourishing conditioner, and a keratin-infused mask that strengthens and brightens lightened hair.

Argan Oil: Argan oil-enriched shampoo, conditioner, and treatment for dry, frizzy, and colour-treated hair. Delivers shine, softness, and frizz control — one of Inoar's most popular everyday ranges.

Botanic: A botanical-inspired range using plant-derived ingredients for gentle, effective everyday hair care. Sulfate-free and suitable for sensitive scalps and colour-treated hair.

Hair Therapy: An intensive repair range for damaged, brittle, and over-processed hair. Protein-enriched formulas that rebuild structural integrity and reduce breakage.

Kálice: A progressive brushing and smoothing system. Reduces frizz, adds shine, and makes hair more manageable — a professional smoothing treatment that bridges the gap between keratin and everyday care.

G.Hair Keratin Treatment: Inoar's flagship professional keratin system — one of the most widely used Brazilian keratin treatments in South African salons. Delivers lasting frizz elimination and smoothness for up to 3 months.

Why Brazilian Hair Care?

Brazil has a unique hair care culture — the diverse population and tropical climate have driven generations of innovation in professional hair care. Brazilian brands like Inoar have pioneered keratin treatments, developed formulas specifically for textured and Afro hair, and created frizz-control technologies that outperform many European alternatives in humid conditions — making them particularly relevant for South Africa's coastal climate.

Frequently Asked Questions — Inoar

Is Inoar Afro Vegan suitable for Type 4 hair? Yes — Inoar Afro Vegan was specifically developed for Afro-textured, coily, and kinky hair (Type 4). The baobab oil and shea butter formula provides the intensive moisture that Type 4 hair needs without weighing curls down. It is one of the few professional ranges specifically formulated for this hair type.

Is Inoar cruelty-free? Yes — Inoar is a cruelty-free brand. The Afro Vegan range is also fully vegan — no animal-derived ingredients.

Where can I buy authentic Inoar in South Africa? Through authorised stockists only. Partners Hair Design is one of South Africa's authorised Inoar retailers — both online and through our salons across Cape Town.

Why Buy Inoar from Partners Hair Design?

Partners Hair Design is an authorised Inoar stockist — every product is 100% authentic and sourced directly from the official South African distributor. Free delivery on orders over R390 across South Africa. Orders placed before 1pm on weekdays are dispatched same day.