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Fortifies and heals colored hair while adding softness and protecting color, formulated with exclusive Asta Repair with Astaxanthin, a powerful antioxidant, plus Keravis, Ceramide and Arginine; Sulfate free and vegan Benefits Restores and repairs damaged and breakage prone hair, hydrates and repairs while delivering color protection

Pureology Strength Cure Shampoo 266ml
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Pureology Strength Cure Shampoo 266ml
Pureology Strength Cure Shampoo 266ml
Pureology Strength Cure Shampoo 266ml is a damage-ready, color-treated hair shampoo designed to strengthen and protect brittle strands. Formulated with Arginine and the innovative AntiFadeComplex®, it targets weakened hair and helps preserve vibrant color for longer-lasting shine.
Key Benefits and Features
- Hydration: Delivers essential moisture to dry, damaged strands, reducing breakage and promoting smoother, shinier hair.
- Strength: Fortifies the hair shaft to resist daily styling and environmental stress, helping hair feel stronger over time.
- Color Protection: AntiFadeComplex® works to protect color, extending vibrancy and minimizing fading between color appointments.
- Gentle Cleansing: Cleanses without stripping moisture, making it suitable for color-treated hair that needs care alongside cleansing.
- Bond Support: Supports internal hair structure to improve overall resilience and reduce brittleness after damage.
Who It’s For
Ideal for damaged, color-treated hair that has become brittle or dull. Suitable for anyone seeking stronger hair with preserved color vibrancy. Great for all hair textures that require a gentle yet effective cleanse and reinforced resilience.
Key Ingredients
- Arginine: Helps reinforce and rebuild hair fibers, supporting strength from within.
- AntiFadeComplex®: Protects color and minimizes fading, keeping shade vibrant between salon visits.
- Strength Cure formulation: A proprietary system that combines strengthening and color-protection in one routine to restore damaged hair.
How to Use
- Wet hair thoroughly with warm water to open the cuticles.
- Apply a small amount of shampoo and massage into the scalp, then work through the lengths to create a rich lather.
- Rinse completely. Repeat if desired for a deeper cleanse.
- Follow with Pureology Strength Cure Conditioner for optimal conditioning and color protection.
- Use as part of the Strength Cure system for best long-term results and color longevity.