{"product_id":"joico-structure-shaper-100ml-1","title":"Joico Structure Shaper 90ml","description":"\u003cdiv\u003e\n\u003cp\u003eJoico Structure Shaper 90ml is a lightweight styling paste designed for fine to medium hair. It delivers effortless texture with a flexible medium hold, giving you natural movement without heaviness. This salon-grade formula lets you shape, define, and redefine style with ease.\u003c\/p\u003e \u003ch2\u003eJoico Structure Shaper 90ml\u003c\/h2\u003e \u003ch3\u003eKey Benefits and Features\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eHydration\u003c\/b\u003e Lightweight moisture keeps hair soft and manageable without weighing it down, preserving natural shine.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eFlexible Hold\u003c\/b\u003e Medium hold that stays pliable for restyling and adjustment throughout the day.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTexture and Definition\u003c\/b\u003e Adds subtle grip and separation, giving fine to medium hair more dimension and style.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLightweight Formula\u003c\/b\u003e Creates a natural, non-greasy finish that preserves movement and bounce.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eReworkable Finish\u003c\/b\u003e Allows easy restyling—no stiff, crusty feeling even after multiple applications.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eTarget audience: Individuals with fine to medium hair who want flexible texture and a natural-looking medium hold without heaviness.\u003c\/li\u003e \u003cli\u003eVariations for different needs: Ideal for straight to wavy hair; enhances lift and texture on shorter looks and provides definition on longer styles. Suitable for everyday styling as well as low-maintenance, natural finishes.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eCreamy Paste Base\u003c\/b\u003e Offers a smooth, spreadable texture that builds controlled, buildable hold.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLightweight Polymers\u003c\/b\u003e Create flexible grip that stays pliable for effortless restyling.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEmollients\u003c\/b\u003e Keep hair soft, manageable, and touchable without weighing it down.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eConditioning Agents\u003c\/b\u003e Help maintain hair health during styling for a healthier feel beyond the hold.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eStep 1: Start with a pea-sized amount for short hair or a dime-sized dab for longer hair. Rub between your palms until warm and creamy.\u003c\/li\u003e \u003cli\u003eStep 2: Distribute evenly through dry or towel-dried hair, focusing on mid-lengths and ends to build texture and definition.\u003c\/li\u003e \u003cli\u003eStep 3: Shape with your fingers or use scrunching for natural texture. Allow hair to air-dry or use a diffuser for added lift.\u003c\/li\u003e \u003cli\u003eStep 4: Rework your style as needed by applying a small amount—hair remains pliable for easy adjustments.\u003c\/li\u003e \u003cli\u003eStep 5: For extra hold or refined finish, pair with a lightweight finishing product from Joico’s styling line.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":35635234144405,"sku":"J2436313","price":410.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/3384\/1045\/files\/joico-structure-shaper-90ml-819.jpg?v=1719552352","url":"https:\/\/partnershair.co.za\/products\/joico-structure-shaper-100ml-1","provider":"Partners Hair Online","version":"1.0","type":"link"}