{"title":"L'Oreal Professionnel Keratin Alpha","description":null,"products":[{"product_id":"l-oreal-professionnel-keratin-alpha-sleek-hair-mask-250ml","title":"L’Oréal Professionnel Keratin Alpha Sleek Hair Mask 250ml","description":"\u003cp data-start=\"385\" data-end=\"405\"\u003e\u003cstrong data-start=\"385\" data-end=\"405\"\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"749\"\u003eL’Oréal Professionnel Serie Expert Keratin Alpha Sleek Professional Hair Mask is a smoothing treatment designed to control frizz, protect against humidity and improve manageability in unruly hair. Enriched with Keratin Amino-Acid Technology, the formula helps restore the hair fibre surface while delivering long-lasting smoothness and shine.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"981\"\u003eThe professional conditioning mask helps protect hair from breakage and provides up to 72 hours of frizz control when used as part of the Alpha Sleek routine. Hair feels softer, smoother and easier to style after each application.\u003c\/p\u003e\n\u003ch3 data-start=\"751\" data-end=\"981\"\u003eHow To Use \u003c\/h3\u003e\n\u003cp data-start=\"751\" data-end=\"981\"\u003e\u003cspan\u003eFor instantly smoother hair, use this professional mask. For long-lasting smoothness, use the Keratin Alpha Sleek Smooth Transformer once a week, and use this mask on other wash days of the week. -After using the Keratin Alpha Sleek professional shampoo, apply evenly from mid lengths to ends. -Leave on for 5 minutes and rinse. -In case of contact with eyes, rinse immediately and thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1123\"\u003e\u003cstrong data-start=\"983\" data-end=\"1020\"\u003eLaura loves this product because…\u003c\/strong\u003e it delivers salon-level smoothness while helping control humidity and improve long-term manageability.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":47961256886493,"sku":null,"price":670.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/3384\/1045\/files\/Keratin_Alpha_Sleek_d54d3911-7896-4b69-82e5-db94bff53002.png?v=1779741463"},{"product_id":"l-oreal-professionnel-keratin-alpha-sleek-smooth-transformer-200ml","title":"L’Oréal Professionnel Keratin Alpha Sleek Smooth Transformer 200ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Smooth Transformer is a heat-activated, progressive smoothing treatment for frizz-prone and unruly hair. Powered by Keratin Alpha Technology, it transforms the hair fibre under heat for long-lasting smoothness, shine and manageability — with results that build the more you use it.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHeat-activated smoothing and frizz control\u003c\/li\u003e\n\u003cli\u003eSmooth, sleek results for up to 96 hours\u003c\/li\u003e\n\u003cli\u003eProgressive — performance peaks after about four weeks\u003c\/li\u003e\n\u003cli\u003eHelps protect against humidity\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer and easier to style\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eUse once a week after shampooing. Section the hair and apply evenly from lengths to ends (about 30–50g depending on thickness), leave for 10–15 minutes, then rinse. Blow-dry completely and flat-iron to activate the smoothing technology. Finish with the Mirror Sleek Serum.\u003c\/p\u003e\u003ch3\u003eWhy buy from Partners Hair\u003c\/h3\u003e\u003cp\u003ePartners Hair is an authorised L'Oréal Professionnel stockist — every product is 100% authentic and sourced through the official South African distributor. Enjoy free delivery on orders over R390 across South Africa.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVisit us in-salon\u003c\/strong\u003e — our stylists across 24 Cape Town salons can recommend the right routine for your hair. \u003ca href=\"\/pages\/partners-hair-salons\"\u003eFind your nearest Partners Hair salon\u003c\/a\u003e.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":47961257148637,"sku":null,"price":670.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/3384\/1045\/files\/3474637335533_1.jpg?v=1779741560"},{"product_id":"l-oreal-professionnel-keratin-alpha-sleek-mirror-sleek-serum-50ml","title":"L’Oréal Professionnel Keratin Alpha Sleek Mirror Sleek Serum 50ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Mirror Sleek Serum is a professional finishing serum that controls frizz, protects against humidity and delivers mirror-like shine. Formulated with Keratin Sealer Technology, the lightweight leave-in seals the hair surface for smooth, glossy, manageable results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMirror-like shine and frizz control\u003c\/li\u003e\n\u003cli\u003eUp to 80% humidity protection when heat-activated\u003c\/li\u003e\n\u003cli\u003eHelps maintain sleek results for up to four days\u003c\/li\u003e\n\u003cli\u003eSmooths and seals the hair surface\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply a small amount to damp or dry lengths and ends. Do not rinse. Activate with heat styling for maximum smoothness and shine.\u003c\/p\u003e\u003ch3\u003eWhy buy from Partners Hair\u003c\/h3\u003e\u003cp\u003ePartners Hair is an authorised L'Oréal Professionnel stockist — every product is 100% authentic and sourced through the official South African distributor. Enjoy free delivery on orders over R390 across South Africa.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVisit us in-salon\u003c\/strong\u003e — our stylists across 24 Cape Town salons can recommend the right routine for your hair. \u003ca href=\"\/pages\/partners-hair-salons\"\u003eFind your nearest Partners Hair salon\u003c\/a\u003e.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":47961258131677,"sku":null,"price":580.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/3384\/1045\/files\/3474637335618_1.jpg?v=1779741601"},{"product_id":"l-oreal-professionnel-keratin-alpha-sleek-shampoo-300ml","title":"L’Oréal Professionnel Keratin Alpha Sleek Shampoo 300ml","description":"\u003cp\u003eL'Oréal Professionnel Série Expert Keratin Alpha Sleek Shampoo is a smoothing, anti-frizz cleanser for unruly, frizz-prone hair. Powered by Keratin Amino-Acid Technology, it gently cleanses while smoothing the hair fibre for sleekness, shine and improved manageability.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSmooths and controls frizz from the first wash\u003c\/li\u003e\n\u003cli\u003eUp to 72 hours of frizz control as part of the Alpha Sleek routine\u003c\/li\u003e\n\u003cli\u003eHelps protect against humidity\u003c\/li\u003e\n\u003cli\u003eLeaves hair softer, smoother and easier to style\u003c\/li\u003e\n\u003cli\u003ePart of the Keratin Alpha Sleek smoothing system\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, lather, then rinse. Follow with Keratin Alpha Sleek Smooth Transformer once a week, and the Série Expert mask on other wash days.\u003c\/p\u003e\u003ch3\u003eWhy buy from Partners Hair\u003c\/h3\u003e\u003cp\u003ePartners Hair is an authorised L'Oréal Professionnel stockist — every product is 100% authentic and sourced through the official South African distributor. Enjoy free delivery on orders over R390 across South Africa.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVisit us in-salon\u003c\/strong\u003e — our stylists across 24 Cape Town salons can recommend the right routine for your hair. \u003ca href=\"\/pages\/partners-hair-salons\"\u003eFind your nearest Partners Hair salon\u003c\/a\u003e.\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":47961258492125,"sku":null,"price":530.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/3384\/1045\/files\/3474637335755_1.jpg?v=1779741643"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0449\/3384\/1045\/collections\/3474637335755_1.jpg?v=1779742719","url":"https:\/\/partnershair.co.za\/collections\/loreal-professionnel-keratin-alpha.oembed","provider":"Partners Hair Online","version":"1.0","type":"link"}